Six Flags

Six Flags Six Flags Six Flags

Summary

Client Name:
Six Flags
Business:
B2B, B2C
Services Used:
Direct Mail, Advanced Data and Analytics
Industry Type:
Entertainment, Amusement Park

Challenge

This amusement park giant is BKV’s longest tenured client. Six Flags – the world’s largest amusement park corporation – has been on our roster since our doors opened 30+ years ago, so they’re practically family. BKV has been tasked with helping Six Flags parks secure robust sales for their group business segment, primarily through direct mail. But in order to beat our own results year after year, we had to get creative.

Strategy

To this day, we start with the basics and employ proven direct mail tactics that have worked previously for the park. Even so, BKV continues to optimize; list strategies, database segmentation, drop schedules and even formats are constantly tested and monitored. As we continually refine our approach, no two seasons look alike. But year after year, BKV does one thing consistently: deliver results to keep Six Flags coming back.

Result

BKV has successfully built the Six Flags group sales and season pass program year over year – since 1981.