Kaplan Higher Education came to BKV looking for a full service agency. Boy did they get one!
We have created DRTV spots, hundreds of print pieces, hundreds of direct mail pieces, and a truly refined online effort.
The landing pages for the campaign are completely trackable back to original media source. Zip code algorithms let BKV and Kaplan know, right away if a prospective student is qualified, saving time and money in response efforts.
Elements of the designs swap out based on local demographics for each campus. |