For Immediate Release
February 15, 2006

Equifax awards Bennett Kuhn Varner Direct Repsonse and SEO/SEM Account

ATLANTA — Bennett Kuhn Varner (BKV), one of the nation’s largest independent direct response ad agencies, has been asked by Equifax to handle its direct response and search engine optimization/search engine marketing needs.  Equifax (NYSE: EFX) is a 107-year-old global leader in information technology that enables and secures global commerce with consumers and businesses.

“We’re thrilled to be working with Equifax,” said Maribett Varner, Co-Founder and Director of Client Services for BKV.  “This is an account that’s right up our alley and we’re sure we can help them a great deal.”

“We conducted a nationwide search,” said Helen Wanamaker, Vice President of Marketing for Equifax Consumer Services, “and the best direct response ad agency turned out to be located in our own back yard.”

In addition to credit reports, Equifax provides credit card marketing and fraud detection services and offers database marketing, credit risk consulting, and products such as credit scoring software through a host of subsidiaries.

About Equifax

Equifax Inc. is a global leader in information technology that enables and secures global commerce with consumers and businesses. Headquartered in Atlanta, Georgia, Equifax employs approximately 4,800 people in 14 countries throughout North America, Latin America and Europe. Its customers include retailers, insurance firms, heath care providers, utilities, government agencies, banks, and other financial institutions.  Visit Equifax at www.equifax.com.

About BKV

Formed in 1981, Bennett Kuhn Varner (BKV) is one of the nation’s largest independent direct response agencies. With over 100 staff members, the Atlanta-based agency carries a client list that includes the American Red Cross, Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Six Flags Theme Parks, and Equifax. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

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For more information, contact:
Maribett Varner
Bennett Kuhn Varner, Inc.
404.233.0332