For Immediate Release
October 17, 2006

BKV, Inc. Launches Clear₂O Website to Meet Increasing Consumer Demand for Purified Water.

ATLANTA – Bennett Kuhn Varner (BKV), one of the nation’s largest independent direct response advertising agencies, recently launched a website for Clear₂O (www. Clear2O.com), a new water filtration product from Applica Consumer Products, Inc.

Clear₂O is an advanced water filtration system that filters out more contaminants than other competing brands. While many similar products typically filter out approximately 15 contaminants,Clear₂O removes 47 contaminants, making it three times more effective than the standard system.

The demand for purified water continues to increase at a steady rate of 4.7 percent per year, and the new Clear₂O site functions as an interactive information base for consumers.  Visitors to the site will learn about the advantages of the product as well as the health benefits of general purified water consumption.

The site’s complex flash elements showcase product usage. And tools, including an online calculator, show consumers how much money they will save each year by purchasing the Clear₂O system instead of buying alternatives like bottled water.

About Applica Consumer Products, Inc.

Applica Consumer Products, Inc. is the operating subsidiary of Applica Incorporated. Based out of Miramar, FL, Applica markets a wide range of small appliances for use inside and outside of the home and is the exclusive licensee for Black & Decker® small home appliances.

About BKV

Formed in 1981, Bennett Kuhn Varner (BKV) is one of the nation’s largest independent direct response agencies. With over 100 staff members, the Atlanta-based agency currently carries a client list that includes Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Harrah’s Operating Company, Six Flags Theme Parks and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

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For more information, contact:
Jamie Turner
Director of Customer Insights
Bennett Kuhn Varner, Inc.
404.233.0332