For Immediate Release
November, 4 2005

Bennett Kuhn Varner, Inc. Launches DRTV Campaign for Guardian Technologies

ATLANTA- Bennett Kuhn Varner (BKV), one of the nation’s largest independent direct response ad agencies, recently acquired Guardian Technologies LLC as a client. The Ohio-based company specializes in consumer products and cutting edge technology designed to promote a healthy lifestyle.

Guardian Technologies is currently working with BKV to initiate a DRTV campaign. The campaign, beginning Fall 2005, will focus on direct sales of consumer products and creating brand awareness.

About Guardian Technologies LLC

Guardian Technologies uses proprietary UV-C technology and air flow design to create products designed to eliminate bacteria and viruses from indoor air. The Ohio based company, founded in 2002 by former TRW, Inc. CEO Joseph T. Gorman, is committed to researching the benefits of UV-C science and applying it toward innovative consumer and commercial products.

About BKV

Formed in 1981, Bennett Kuhn Varner (BKV) is one of the nation’s largest independent direct response agencies. With over 90 staff members, the Atlanta-based agency billed more than $58 million in 2004 and currently carries a client list that includes Dirt Devil, Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Six Flags Theme Parks, and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

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For more information, contact:
Jamie Turner
Bennett Kuhn Varner, Inc.
404.233.0332