For Immediate Release
October 21, 2005

Bennett Kuhn Varner, Inc. Launches Catalog Website for Black & Decker® Household Products

ATLANTA- Bennett Kuhn Varner (BKV), one of the nation’s largest independent direct response ad agencies, has designed a catalog website www.blackanddeckerappliances.com for Applica Consumer Products, Inc., the exclusive licensee of Black & Decker® Household Products, which launched on October 14, 2005.  The website, designed to work in conjunction with the main Black & Decker® site and the online shopping store, www.bdappliancestore.com, utilizes the latest in usability technology, guaranteeing users a quick and easy shopping experience.

The site contains over 20 categories of household appliances including single cup coffee makers, garment steamers, food processors and counter-top grills.  In addition to the selection of

Black & Decker® appliances included on the site, there is also an extensive customer service area featuring easy product registration, downloadable use and care manuals, and recipe tips.

The website, and more information about Black & Decker® Household Products, can be found at www.blackanddeckerappliances.com. 

About Applica Consumer Products, Inc. and Black & Decker® Household Products

Black & Decker® products are leaders in small home appliances, and number one in a wide range of products for the home. From irons, toaster ovens and can openers to cooking appliances and food steamers, Applica is dedicated to bringing you the ground-breaking new products that streamline your daily life and make being at home more enjoyable. Black & Decker® Household Products and www.blackanddeckerappliances.com are licensed exclusively by Applica Consumer Products, Inc. 

About BKV

Formed in 1981, Bennett Kuhn Varner (BKV) is one of the nation’s largest independent direct response agencies. With over 100 staff members, the Atlanta-based agency billed more than $58 million in 2004 and currently carries a client list that includes Dirt Devil, Applica (Black & Decker® Household Products), Cingular Wireless, EarthLink, Harrah’s, Six Flags Theme Parks, and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

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For more information, contact:
Jamie Turner
Bennett Kuhn Varner, Inc.
404.233.0332