For Immediate Release
July 29, 2005

BKV Boosts Search Success of Well-Known Casino

ATLANTA – Bennett Kuhn Varner (BKV) began work with Harrah’s Entertainment Inc., the world’s largest gaming company, in July 2004 and in the first year succeeded in driving strong revenue growth through online search marketing

The thrust of BKV’s efforts has been in the use of pay-per-click media buy strategies. BKV has met or exceeded its return on advertising spending goals in pay-per-click, while increasing revenues using proven optimization techniques and sophisticated forecasting, analysis and tracking.

“Harrah’s had a limited pay-per-click program when BKV began work with them a year ago,” said Deborah Dunlop, account supervisor with BKV. “Harrah’s was already well-known in the industry as a leader in direct marketing, but they needed a strong partner to help drive additional revenue in the pay-per-click arena.”

Dunlop said BKV will increase its efforts with organic search engine optimization for the Harrah’s site (www.harrahs.com) while continuing to implement the latest in search techniques to benefit their client.

About BKV
Formed in 1981, Bennett Kuhn Varner Inc. (BKV) is one of the largest independently owned direct response ad agencies in the country. With over 100 staff members, the Atlanta-based agency billed more than $58 million in 2004 and currently carries a client list that includes Dirt Devil, Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Six Flags Theme Parks, and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

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For more information contact:
Maizie Hale/Jennifer Sturgeon
Maizie Hale Public Relations
404-261-7080
mhpr@maiziehalepr.com