For Immediate Release
May 18, 2005

Prudential Carolina Real Estate Selects BKV
in Atlanta as DR Ad Agency

ATLANTA - Bennett Kuhn Varner (BKV), the Southeast's largest full service direct response ad agency, recently acquired Prudential Carolina Real Estate (PCRE) in Charleston, SC, as a client. Billings are estimated at $1.5 million.

"Prudential Carolina is truly excited to be working with BKV on several marketing initiatives. Their combination of strategic thinking and results-oriented marketing made us believe they were the right choice for our needs," says Philip Cheves, director of marketing.

BKV will initiate two direct marketing programs. One is a listing campaign to increase the number of listings in the area. The second is a recruitment campaign to attract and hire top level agents.

About Prudential Carolina Real Estate
Founded in the early 1960s, Prudential Carolina Real Estate (PCRE) is the largest real estate company in both Charleston and South Carolina with nearly 850 agents and 15 offices. The full service firm represents over 1,500 properties for sale in the greater Charleston area, ranging in price from under $100,000 to over $5 million. Locally owned and operated, PCRE is ranked number one in sales among all Prudential affiliates in the Southeast.

About BKV
Formed in 1981, Bennett Kuhn Varner Inc. (BKV) is one of the largest independently owned direct response ad agencies in the country. With over 100 staff members, the Atlanta-based agency billed more than $58 million in 2004 and currently carries a client list that includes Dirt Devil, Applica (Black & Decker Household Products), Cingular Wireless, EarthLink, Six Flags Theme Parks, and the American Red Cross. BKV specializes in all direct response media including television, direct mail, print ads, and interactive. For more information, call 404.233.0332 or visit www.bkv.com.

###

For more information contact:
Maizie Hale/Jennifer Sturgeon
Maizie Hale Public Relations
404-261-7080
mhpr@maiziehalepr.com