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For Immediate Release
April 12, 2007

Bennett Kuhn Varner, Weyforth-Haas Marketing Announce Merger

ATLANTA, Ga. (date, 2007)—Management at Bennett Kuhn Varner (BKV) and Weyforth-Haas Marketing of Overland Park, Kan., today announced a merger of the two agencies.

The new company has more than 200 employees and is comprised of three divisions: Weyforth-Haas Marketing, a full service integrated marketing communications division in Overland Park; BKV, a full service direct response division in Atlanta; and Response Mine, a search engine marketing division in Atlanta.

The combined capabilities of theagencies will deliver a unique mix of services attuned to today’s new marketing environment that few other agencies can deliver, according to Kelley Haas, chairman of the new combined company.

“Together, we have experienced specialists in the most critical fields of marketing,” Haas said. “Our two companies have similar business philosophies and our services are complementary—as one company, we can offer a truly powerful package to our clients.”

The merger is a natural evolution of the positive, long-term relationship between the companies, said Barb Murphy, president, Weyforth-Haas Marketing. “We’ve already seen great success as informal partners in a few current client relationships, as well as on new business opportunities,” she said. “It’s rare to find such highly compatible cultures, work ethics and skill sets.”

The company’s board of directors will be comprised of Haas; Murphy; Rick Skaggs, executive vice president and chief operating officer of the new combined company; Brent Kuhn, president of the new combined company; and Maribett Varner, president of BKV. Ken Robbins continues as president of Response Mine. Agency leadership will remain the same—the transition will be virtually seamless to employees and clients, but will maximize the strength of each division, according to Kuhn.

“Each entity involved in this merger brings unique strengths and incredible talent,” Varner said. “As a whole, we’ll be able to do even better work for our combined client roster.”

About BKV: Headquartered in Atlanta and founded in 1981, BKV is solely focused on direct marketing strategy and implementation. The largest full-service direct response agency in the Southeast, BKV employs a staff of 100+ experts in creative, account service, media, interactive, production, and database services. BKV has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. The company employs proven techniques for driving response while inventing bold new strategies that deliver record-breaking results. For more information visit www.bkv.com.

About Response Mine: Atlanta-based Response Mine focuses on interactive direct response marketing. Today Response Mine manages search, affiliate, comparison shopping feeds, online media buying and lead generation for some of the world’s largest retailers and direct-to-consumer brands. For more information visit www.responsemine.com.

About Weyforth-Haas Marketing: Weyforth-Haas Marketing is a fully integrated marketing communications company with expertise in all marketing disciplines. Located in Overland Park, Kan., the company builds creative solutions that employ innovative technologies to measurably grow clients’ brands and sales. Weyforth-Haas serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. Established in 1981, Weyforth-Haas Marketing specializes in fueling brands and igniting sales. For more information visit www.weyforth-haas.com or call 913-648-8333.

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Contact:
Lara Holy
Weyforth-Haas Marketing
913-901-2119