Okay, get ready to embroider this on a throw pillow: Search Engine Marketing is the most efficient media outside CRM, delivering guaranteed traffic and hyper-relevance. (Yeah, it’s going to have to be a pretty big pillow.) Tight integration between paid search, social digital PR and SEO teams means maximized search marketing performance and efficiencies. Plus, organic and paid search working in tandem can maximize market coverage (SOV)when comparing short-term and long-term coverage or individual keyword coverage. By employing a mix of the latest technology and direct response principles, BKV’s search marketing campaigns drive award-winning results for a myriad of clients and categories.