Scientific Attribution


Maximizing Digital ROI

In the increasingly multi-channel world of digital marketing, there is a pressing need for a more accurate, holistic, and unbiased way to measure ROI for each media channel and make the right optimizations. BKV’s experience with managing large online media campaigns, combined with its analytics and statistical modeling expertise, has resulted in a superior method for online ROI measurement, called Scientific Attribution. By collecting data on every single touch point for a media campaign, BKV accurately assigns credit for purchases across all the media channels in a campaign, leading to more effective optimizations and increased ROI.

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