Analytics: Presto! Turning Data into Actionable Results
Full disclosure: Our analysts might be magical. After all, we send them away with heaps of data. And they somehow come back with no-fail plans that convert leads into sales. Employ attribution modeling to optimize paid search keywords to increase conversions. Measure ROI with pinpoint precision for better optimized spend and more informed media decisions via marketing mix and media mix analyses.
And we’re making the magic work for clients like Kool Smiles. They came to BKV for help running national Media Mix Modeling. The goal? To achieve a better understanding of how efficient and effective their primary marketing channels are, relative to one another. No sweat, right?
Wrong. It took lots of sweat… and collaboration, and more than a little abracadabra. BKV completed a national media mix model that focused on evaluating the impact of Kool Smiles’ TV, direct mail and internal lead generation on their number of new patients acquired over the last 24 months. As a result, we were able to recommend key optimizations to budgets and media mix. And these optimizations allowed us to place media in the most efficient channels, all while ensuring our spend didn’t exceed the point of diminishing returns
So, are our analysts magic? Maybe. But with results this strong, we don’t even ask how they do their tricks.
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