The View From Here.
Hey, at BKV Interactive, we don't mind being under the microscope. Why not? Because it's that kind of scrutiny that reveals us for exactly what we are. Highly motivated. Aggressively competent. Consistently successful. After all, we owe our clients nothing less. That's the power of direct thinking at work.
So, go ahead. We'd love for you to take a close look at some of our latest interactive work — and see how our efforts in areas like creative, media, development and site usability have allowed us to build business for client after esteemed client. Just click on any client with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV Interactive can improve your results and revenue, too.
Digital Client List 
- American Red Cross
- Arby's Restaurant Group
- ARS/Rescue Rooter
- BreakPoint
- Briggs & Stratton
- Carter's / Osh Kosh
- Caterpillar
- CerviLenz
- Daimler Trucks North America (Freightliner)
- Dell / SecureWorks
- Delta TechOps
- Equifax
- FEIN Power Tools
- Good Measure Meals
- Hy-Drive
- ING Foundation
- Inland Truck Parts
- John Deere
- Kansas City Board of Public Utilities
- March of Dimes
- NCM
- Orscheln Farm & Home
- PetSafe / Invisible Fence
- Prison Fellowship
- South University
- Spanx
- State of Georgia
- The Direct Marketing Association
- The Home Depot
- The Salvation Army
- Val-Pak
Client: Direct Marketing Association
Background:
Each year, the Direct Marketing Association hosts the International ECHO Awards Competition to honor the world's best direct marketing campaigns. To enhance ECHO entry participation, the DMA selects an agency to create a concept surrounding the need to go online to enter — a Call for Entries campaign. The agency is then charged with creating collateral, e-mail and other marketing materials (all with a new look and feel from year to year) to help drive to Web to enter their best work.
Problem:
The biggest problem facing the ECHO Committee from year to year is the need to create a brand new campaign (or concept), and to integrate it into a Web site that communicates the heritage and prestige associated with the awards.
Solution:
The ECHO Committee turned to BKV, who in turn partnered with an eclectic assortment of agencies to create the ECHO Call for Entry Web site. BKV has a long history of building sites that bring together a deep understanding of creative Web design, while also providing online direct response know-how. And BKV does so while encompassing the look and feel of the other agencies' campaign concepts. Each year, the site serves as an area for the over 1,000 awards contestants across the world to gain valuable information about the awards and to submit top-notch entries.
Results:
BKV's success can be measured by our successful collaboration with other agencies in creating in-depth Web sites that feature true DR techniques. As a result, the DMA has relied on BKV to design, develop, and host the ECHO Call for Entry site for the past 10 years.
In fact, in 2007, BKV was asked to complete a more permanent stand-alone site to represent the prestige and magnitude of the ECHO Award. Not only does this site contain a section dedicated to entry participation, but it also serves as a place for marketers around the world to gain valuable industry information and inspiration.
Digital Creative Samples
RealTree
Realizing a opportunity to be first to market with a mobile optimized web experience in their category, RealTree and BKV designed and developed a stunning and incredibly useful mobile site. Core functionalities from RealTree's flagship site were brought in allowing consumers to continue, and even grow, thier relationship with the brand while on the go.
The Home Depot
It all started a few years ago with a Black Friday promotion. And since then, BKV and The Home Depot have teamed up with spectacular success. Together, we deploy hundreds of thousands of attention-grabbing, customized-content emails every week. And we're not about to slow down.
Equifax
Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.
Campaigns ran in TV, direct mail, print, paid search media, e-mail, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.
The March of Dimes
In 2008, March of Dimes underwent a re-branding campaign for not only the organization but of their signature event, WalkAmerica which is now March for Babies. BKV was challenged to find online ways to connect with the target audience to increase awareness of the new brand, increase walker sign-ups and/or individual donations.
BKV tapped into social networking, viral campaigns and grassroots PR to spread the word about the rebranding and leveraged search engine marketing and paid Internet media to generate over 22,000 walkers and donation revenue that resulted in an extremely successful campaign with an overall ROI of more than 4:1.
Prison Fellowship
When BKV began working with Prison Fellowship, we implemented a more consistent look to their e-mail creative and incorporated best e-mail practices. These changes along with a rigorous testing strategy helped to increase revenue more than 41% over the prior year.
Harrah's Casinos
Harrah's has a constant need for hard-working, attention grabbing banners that convert eyeballs into room nights at their nationwide network of gaming and resort properties. BKV delivers, not just fantastic creative and unreal media plans, but a 1200% ROI. BKV Digital, a sure thing.
BKV in the news
At BKV, we enjoy making headlines. Just take a look at some of our recent happenings! Want to learn more? Contact us.
October 6, 2011: BKV Joined Marin Software Certified Agency Program
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September 22, 2011: Creative Scholarship for Students Who Spin Best "Modern Fairytale"
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August 3, 2011: Realtree Launches Mobile Site for Outdoorsmen
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May 31, 2011: BKV Hires Alan Blose as Chief Creative Officer/Executive Vice President
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May 16, 2011: BKV Earns 21 AMBIT Awards from KCDMA
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December 20, 2010: BKV's Susan Reiter quoted in Deliver Magazine, published by the U. S. Postal Service
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Contact BKV
BKV - Kansas City
New Business: Rick Skaggs
10561 Barkley
Suite 200
Overland Park, KS 66212
P: 913.648.8333
get directions
BKV - Atlanta
New Business: Brent Kuhn
Bennett Kuhn Varner, Inc.
3390 Peachtree Road
10th Floor
Atlanta, GA 30326
P: 404.233.0332
get directions
New Business Fundraising: Maribett Varner
P: 404.233.0332
Copyright © 2011 BKV, Inc.