The View From Here.

Hey, at BKV Interactive, we don't mind being under the microscope. Why not? Because it's that kind of scrutiny that reveals us for exactly what we are. Highly motivated. Aggressively competent. Consistently successful. After all, we owe our clients nothing less. That's the power of direct thinking at work.

So, go ahead. We'd love you to take a close look at some of our latest interactive work — and see how our efforts in areas like creative, media, development and site usability have allowed us to build business for client after esteemed client. Just click on any client with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV Interactive can improve your results and revenue, too.

Interactive Client Experience

• AT&T Wireless
• Beazer Homes
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Client: Beazer Homes

Problem:
Beazer Homes is one of the nation's top homebuilders. As the sub-prime loan crisis began to unfold, confidence in the market dropped significantly, discouraging many prospective home buyers from making the decision to buy. With these conditions in place, it became even more important to move users from passive prospects to engaged sales leads.
Solution:
Beazer has communities in 31 markets across the nation, so BKV used a geo-targeted approach to reduce wasted exposure. BKV incorporated a multi-channel approach through paid search, e-mail, pay-per-call and display ads. In addition, BKV's creative department worked with Beazer's "See What a Dollar Can Buy" theme to engage prospects in the promotion.
Results:
Despite the unfavorable housing market conditions, the results for this campaign surpassed the objectives in almost every way possible.
Online Display Advertising:
• Overall, the cost-per-lead goal was surpassed by 28%
• The best performing vehicle beat the cost per lead goal by 72%
Pay-Per-Call:
• Surpassed the cost-per-lead goal by 36%
Landing Page:
• Improved conversion by 24% versus the previous landing page design
Black & Decker (Applica Consumer Products)
Consumer Source, Inc.
• Apartment Guide
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Client: Apartment Guide

Problem:
Consumer Source, Inc.'s ApartmentGuide.com website helps people locate and choose the best apartment for them.  The site is geared toward a young, urban professional audience with a desire to live in metropolitan areas.  Sites such as these often have trouble increasing the number of site visits while maintaining a high conversion of traffic into leads.  CSI knew it could rely on BKV's for innovative approaches to difficult problems. BKV had to find a way to balance increasing visit volume as well as increasing the number of qualified leads.
Solution:
Before hiring BKV, CSI utilized paid search in an attempt to increase the number and quality of lead. With the Cost per Click (CPC) rising and the increasing threat of click-fraud, BKV had to employ a new strategy. We created an expansive and comprehensive keyword list in order to help drive search efficiency.  This alternate media vehicle not only allowed us to keep the Cost per Visit and Cost per Lead low, it also allowed CSI less reliance on expensive “bid-warring". Our “outside the box" thinking proved the perfect solution to CSI's ApartmentGuide.com problem.
Results:
In addition to generously beating the allowable Cost per Visit and Cost per Lead goals, BKV also identified two new media opportunities outside of search — resulting in over a BILLION free impressions! Overall, BKV's relationship with CSI demonstrates how important it is to do ongoing analysis, improvement, and optimization of interactive media campaigns. With our unique approach of optimizing campaigns through combined automated tools and human intelligence, we achieved outstanding results.
Auto Guide
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Client: Auto Guide

Problem:
Consumer Source, Inc. redesigned their AutoGuide.com website, a site devoted to helping people locate used cars and dealers in their area.  CSI promotes the interaction between consumers as dealers through both its AutoGuide.com website and the free guidebooks available throughout various cities. CSI found that though these guides were being picked up, they weren't converting to site traffic at a satisfactory rate. CSI entrusted BKV with not only raising awareness about the site and encouraging conversions from the free guides, but also increasing traffic and subsequent qualified leads.
Solution:
Never afraid of inventive thinking, BKV decided to test a radio awareness campaign that would encourage both guide and website leads (as well as the conversion from guide to site). The campaign was tested in the Orlando market featuring radio spots that mentioned Orlando-based retailers carrying the guides as well as an Orlando-specific URL. We also employed a unique media strategy to ensure the greatest increase in traffic and leads without inefficient spending.
Results:
Due to BKV's ingenuity, the radio campaign was extremely successful, promoting awareness of the site as well as an increase in qualified traffic.  Our Orlando-specific creative both stood out and supported the brand. We achieved a 60% increase in visits and a nearly 100% increase in leads! In addition to meeting the original goals set forth, BKV also helped the client establish a successful, reliable approach to improved awareness and increase site traffic that would benefit them across a number of campaigns.
New Home Guide
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Client: New Home Guide

Problem:
Consumer Source, Inc.'s NewHomeGuide.com website is a consumer source that brings together new home buyers with the right home builder for them.  CSI wanted to ensure that its site not only had increased traffic with more qualified leads, but also established an attractive B2C brand that would entice builders to advertise their communities online. BKV proceeded with a plan that would deliver site visits and increase lead conversion while generating impressions and brand awareness for NewHomeGuide.com.
Solution:
BKV decided to present NewHomeGuide.com as the resource needed to find a builder to construct the new, perfect home. We employed this message through the campaign tagline: "Navigate your way home." BKV considered an integrated marketing campaign the best choice for the situation. With a variety of media, we strove to raise awareness of the site as well as drive traffic to it. Radio was the chosen medium to help reach the target audience most effectively while paid search was a clear choice for driving targeted traffic. Print ads were created for CSI publications, and the website was redesigned to help increase conversion.
Results:
This media blitz campaign not only generated buzz about the NewHomeGuide.com name, but it also drove qualified traffic to the site, increasing conversion. Overall, the NewHomeGuide.com campaign was a phenomenal success! We increased lead volume by nearly 250% as well as generating over 64 MILLION impressions! This campaign exceeded the client's expectations and truly demonstrated the success of creative multimedia in driving web traffic. BKV's success with CSI's NewHomeGuide.com can be attributed to a perfect balance of strategy, results, and creative.
Rentals.com
The Direct Marketing Association
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Client: Direct Marketing Association

Background:
Each year, the Direct Marketing Association hosts the International ECHO Awards Competition to honor the world's best direct marketing campaigns. To enhance ECHO entry participation, the DMA selects an agency to create a concept surrounding the need to go online to enter — a Call for Entries campaign. The agency is then charged with creating collateral, e-mail and other marketing materials (all with a new look and feel from year to year) to help drive to Web to enter their best work.
Problem:
The biggest problem facing the ECHO Committee from year to year is the need to create a brand new campaign (or concept), and to integrate it into a Web site that communicates the heritage and prestige associated with the awards.
Solution:
The ECHO Committee turned to BKV, who in turn partnered with an eclectic assortment of agencies to create the ECHO Call for Entry Web site. BKV has a long history of building sites that bring together a deep understanding of creative Web design, while also providing online direct response know-how. And BKV does so while encompassing the look and feel of the other agencies' campaign concepts. Each year, the site serves as an area for the over 1,000 awards contestants across the world to gain valuable information about the awards and to submit top-notch entries.
Results:
BKV's success can be measured by our successful collaboration with other agencies in creating in-depth Web sites that feature true DR techniques. As a result, the DMA has relied on BKV to design, develop, and host the ECHO Call for Entry site for the past 10 years.
In fact, in 2007, BKV was asked to complete a more permanent stand-alone site to represent the prestige and magnitude of the ECHO Award. Not only does this site contain a section dedicated to entry participation, but it also serves as a place for marketers around the world to gain valuable industry information and inspiration.
EarthLink
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EarthLink - We Mean Business

Objective: Increase online sales conversions for Web Hosting.
Challenge: Low conversion rates, poor Web site tracking and no tracking of outside media (direct mail, search engines and keywords) to site.
Solution: Develop a plan to increase sales conversion and enhance the trackability of the Web site. Research showed that the fewer the stops there are to complete an online purchase, the greater the likelihood of a customer converting to a sale. We tested both a six-page and four-page process against EarthLink's existing seven-page process to determine which format yielded the greatest conversions.
Additionally, since EarthLink's Web site could not handle dynamic phone numbers or Web page tracking, BKV set up individual landing pages. This plus the placing of tracking tags on the landing pages and assigning unique phone numbers made it possible for phone orders and Web orders to be tracked back to the original media.
Results: EarthLink was able to determine which search engines, keywords and direct mail pieces were best at driving Web Hosting prospects to its Web site. By shortening the checkout process to four pages, EarthLink increased customer conversion by over 40%. Overall, the changes to the structure of the Web Hosting site and changes to the landing pages creative more than doubled the number of conversions.
Equifax
GMAC Insurance
Harrah's Entertainment
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Client: Harrah's Entertainment

Problem:
In order to capitalize on the broad audience seeking deals around Black Friday, Harrah's Entertainment wanted to promote its property brands during the period following Thanksgiving. Harrah's faced pressures from online travel aggregators with whom they have agreements to distribute room inventory. Moreover, the market was saturated with competitive advertisements offering attractive alternatives.
Solution:
BKV capitalized on our already extremely efficient media buys, incurring no additional cost in changing out to Black-Friday-specific creative and re-routing the associated traffic to our Black Friday landing pages. We also utilized the display networks in order to re-target our Total Rewards (loyalty) customers. Finally, we bought placements on Amazon.com to better capture online shoppers.
Results:
Overall, the campaign generated a 24% lift in revenue for the participating properties. Amazon.com and display networks were far and away the greatest volume-producing and revenue-generating publishers. They were responsible for 95.7% of the total reservations.
The Home Depot
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Client: The Home Depot

Problem:
The Home Depot is the world leader in home improvement. They approached BKV with the challenge of finding a better way to engage their customers with their e-mail and corresponding weekly ad Web site promotions. The existing campaign was a standard out-of-the-box approach that wasn't achieving the results they desired.
Solution:
BKV's approach consisted of taking the best of breed weekly ad experiences, redesigning it to ensure an enhanced customer experience, conducting research and usability studies, ensuring that the design fit into the brand proposition for The Home Depot and ultimately coming up with a design to meet the brand and consumer needs. This was done on both the e-mail and online experience side of the equation.
Results:
The results for this campaign far exceeded our goals and objectives:
• The redesigned Web site drove 34% more site visits
• BKV helped grow the opt-in e-mail list size by nearly 50%
• Average visits per day increased 25%
• Returning visitors increased 12%
• Page views increased 5%
• Average page views per day increased 4%
ING Run for Something Better
Jarden Consumer Solutions
March of Dimes
Prison Fellowship
Rooms to Go