Interactive Creative Samples

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Equifax
Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.
Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

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AT&T
AT&T needed to run a test on paid search keywords for specific phone offers. BKV developed a set of landing pages, testing offers, messaging and creative. Visitors landed on a page with content relevant to their search and were immediately driven to respond via phone or online order process.

The page designs continue to be refined, as do the offers and testing elements. BKV even creates seasonal versions of these landers, to keep up with AT&T's in-house design standards.




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The Home Depot - Online Weekly Circular
BKV partnered with ShopLocal to create a truly best-in-class weekly ad experience for The Home Depot's customers. Consumers were delivered via an eCRM campaign ,search terms, or outbound links from homedepot.com. The weekly ad site allowed customers to mark favorite items, send themselves text messages with product information, create shopping lists, and much more.
The rich content experience featured flip through pages, thumbnail views, product highlighting, filtering and sorting. This effort has gained a following, not only with The Home Depot's customers, but with other weekly circulars, becoming the de facto standard for this type of site.




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The March of Dimes
In 2008, March of Dimes underwent a re-branding campaign for not only the organization but of their signature event, WalkAmerica which is now March for Babies.  BKV was challenged to find online ways to connect with the target audience to increase awareness of the new brand, increase walker sign-ups and/or individual donations.  

BKV tapped into social networking, viral campaigns and grassroots PR to spread the word about the rebranding and leveraged search engine marketing and paid internet media to generate over 22,000 walkers and donation revenue that resulted in an extremely successful campaign with an overall ROI of more than 4:1.


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Black & Decker
Applica, Inc., a licensed manufacturer of Black and Decker small home appliances needed a new site that worked in tandem with a new site being built concurrently for the Black and Decker tools division.  The sites needed to work together from a branding perspective and had entirely different target audiences.  
 
BKV developed the wireframes that ultimately both sites developed on.  We then worked with the tools division to ensure a cohesive customer experience for both product lines.  The tools division used black and orange branding and the appliances division used orange and blue. Both sites have clear linkages to each other for a seamless customer experience.
One highlight of this project was a card sort excersize performed by typical users. From this data we developed the catalog taxonomy, resulting in a product breakdown that was more intuitive than previous models.




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Prison Fellowship
When BKV began working with Prison Fellowship, we implemented a more consistent look to their email creative and incorporated best email practices.  These changes along with a rigorous testing strategy helped to increase revenue more than 41% over the prior year.




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GMAC Insurance
GMAC Insurance needed a straightforward response device for a series of DRTV commercials. BKV developed a set of dynamic landing pages that reacted to the visitor by knowing which spot they'd seen and reinforcing the appropriate offer and language. The familiar face of the TV spot spokeswoman immediately let visitors know they were in the right place.

Leads from the page were delivered to either dynamic phone numbers or passed through a form to GMACi's in-house customer service center.



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Clear2o
Applica, Inc., was launching a new brand and new water filtration system.  Not only did they need a website to market the new product, but because it was an entirely new product they also needed all of the site content.  BKV designed, developed and provided 100% of the content on the site.
 
Another challenge to BKV was to ensure that the creative for the site, clearly represented the product brand of clear water.  We had to "WOW" them.  We used a combination of customized photography and flash elements to connote clean, clear, healthy water.
 




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The International ECHO Awards
The Direct Marketing Association needed a new site for the ECHO Awards in preparation for its launch of the ECHO Academy of Arts and Sciences.  The only online presence the ECHO Awards had previously was its annual Call for Entries campaign.  The ECHO Awards needed an online home that seamlessly combined the Call for Entries campaign and the new ECHO Academy, and had a look and feel that reflected and enhanced the prestige of ECHO. 
Strategically planned direct mail drops and e-mail deployments drove traffic to the new ECHO Awards site.

BKV in the news

November 12th, 2008: BKV Launches Usability Tool for Optimizing Client Web Sites
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November 10th, 2008: BKV Earns PRISM Awards for PR Work
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November 5th, 2008: Weyforth-Haas Marketing Takes Sister Agency Name, Becomes BKV
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November 5th, 2008:BKV Supports Charity Event to Build School in India
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October 21st, 2008: BKV Wins FundRaising Success Gold Award for Fundraising Excellence
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