You probably get dozens upon dozens
delivered to your inbox everyday. Some expected, some unexpected,
and some downright spooky. But do we ever stop and think about
where email marketing all began? Let’s go back. Way
You've got mail
Ray Tomlinson sends the first-ever email
while working on ARPANET, the government’s precursor to the
Gary Thuerk, marketing manager at Digital
Equipment Corporation, sends the first mass-marketing email to 400
users and it generated $13 million in sales.
Happy birthday, internet
The Internet hits the scene and changes
the world forever.
Get it on the go!
Mobile email access is now possible
thanks to the first smartphone.
The best things in life are free
Hotmail launches the first-ever free web
email service, giving marketers a way to reach the
Spam isn’t an acronym for anything. It
was used as a term for unwanted commercial mail because, like the
canned meat, it was generally unwanted. It’s even in the
eCRM makes an impact
Email vendors begin to compile data
using relational databases.
The first behavioral email is sent, and
that means folks are now being targeted and marketed to by their
The U.S. introduces the first commercial
email regulations to help moderate junk email.
Spam or not spam?That is the question
Windows' live sender reputation allows
recipients to vote on whether or not an email qualifies as
48% of online marketers are now sending
triggered emails based on online actions taken by the
users—actions such as purchasing, web browsing, downloads and
Your inbox "gets" you
The DMA reports that 85% of email
marketers are using data to tailor their messaging to the specific
needs and wants of the recipient.
Now, it's personal
Dynamic content is used to create a
one-to-one relationship between the user and the brand. Quality
replaces quantity as an email best practice.
To the future and beyond
Interactive emails, designed to merge the
inbox and browser experience, are quickly growing in popularity.
From video viewing to real-time form submission, these
communications are guaranteed to boost engagement and conversion.
Forty percent of email clients currently support these
advancements, and the rest are following fast.