Red Papers — Teaching the Essentials of Direct Marketing

Interested in developing advertising campaigns to promote and grow your business? Take a look at these articles by leading experts — on topics that can teach you the secrets behind direct marketing.

Click on any title below to download that article. Files delivered in PDF format.

• Article 1: 7 E-Mail Marketing Fundamentals Every Marketing Person Should Know BKV's e-mail marketing experts reveal how utilizing these essential tactics will benefit your business.
• Article 2: Direct Response TV for the 21st Century  Brent Kuhn, President of WKV and Co-Founder of BKV, discusses how to launch and maintain successful DRTV advertising campaigns.
• Article 3: The Brand and the Brain Jamie Turner, BKV's Director of Consumer Insights, uncovers the science behind neuromarketing and reveals how it can affect consumer response to a product or service.
• Article 4: Why We Buy: 10 Secrets to Help You Get More Customers and Grow Repeat Business  Improve demand for your product or service by discovering the secrets behind why people pick one brand over another.
• Article 5: SEO in the Web 2.0 Era: The Evolution of Search Engine Optimization  Will Fleiss, BKV's Organic Search Specialist, delves into the world of SEO and Web 2.0 in this highly informative white paper. Learn the past, present, and future of this rapidly changing industry.

Podcasts — Information about Direct Advertising

Whether you've got a "Pod" or not, you can listen to BKV interviews with leading experts on topics that matter to you and affect your business every day.

Click any title to download that Podcast to your listening environment. Files delivered in high-quality MP3 format.

• Episode 3: Elizabeth Cogswell Baskin and "The Power of Nice"  Tune into a discussion among industry experts to learn how you can put this simple, yet powerful principle to work.
• Episode 2: Jerry Brown and "Thinking Backwards"  Listen as Jerry Brown, marketing consultant and former Sr. Vice President of BBDO / South, discusses how "Thinking Backwards" can increase sales and revenue for just about any company.
• Episode 1: Nick Wreden and "Profit Brand"  Virginia Doty speaks with author Nick Wreden about his book, "Profit Brand," and other issues facing branding and marketing initiatives today.

Click here to subscribe to the BKV podcast.