ApartmentGuide.com

THE PROBLEM:
Haas Publishing Corporation's ApartmentGuide.com website helps people locate and choose the best apartment for them.  The site is geared toward a young, urban professional audience with a desire to live in metropolitan areas.  Sites such as these often have trouble increasing the number of site visits while maintaining a high conversion of traffic into leads.  HPC knew it could rely on BKV's for innovative approaches to difficult problems. BKV had to find a way to balance increasing visit volume as well as increasing the number of qualified leads.

THE BKV SOLUTION:
Before hiring BKV, HPC utilized paid search in an attempt to increase the number and quality of lead. With the Cost per Click (CPC) rising and the increasing threat of click-fraud, BKV had to employ a new strategy. We created an expansive and comprehensive keyword list in order to help drive search efficiency.  This alternate media vehicle not only allowed us to keep the Cost per Visit and Cost per Lead low, it also allowed HPC less reliance on expensive “bid-warring". Our “outside the box" thinking proved the perfect solution to HPC's ApartmentGuide.com problem.

THE RESULTS:
In addition to generously beating the allowable Cost per Visit and Cost per Lead goals, BKV also identified two new media opportunities outside of search — resulting in over a BILLION free impressions! Overall, BKV's relationship with HPC demonstrates how important it is to do ongoing analysis, improvement, and optimization of interactive media campaigns. With our unique approach of optimizing campaigns through combined automated tools and human intelligence, we achieved outstanding results.

<< back to client list