NewHomeGuide.com

THE PROBLEM:
Haas Publishing Company's NewHomeGuide.com website is a consumer source that brings together new home buyers with the right home builder for them.  HPC wanted to ensure that its site not only had increased traffic with more qualified leads, but also established an attractive B2C brand that would entice builders to advertise their communities online. BKV proceeded with a plan that would deliver site visits and increase lead conversion while generating impressions and brand awareness for NewHomeGuide.com.

THE BKV SOLUTION:
BKV decided to present NewHomeGuide.com as the resource needed to find a builder to construct the new, perfect home. We employed this message through the campaign tagline: "Navigate your way home." BKV considered an integrated marketing campaign the best choice for the situation. With a variety of media, we strove to raise awareness of the site as well as drive traffic to it. Radio was the chosen medium to help reach the target audience most effectively while paid search was a clear choice for driving targeted traffic. Print ads were created for HPC publications, and the website was redesigned to help increase conversion.

THE RESULTS:
This media blitz campaign not only generated buzz about the NewHomeGuide.com name, but it also drove qualified traffic to the site, increasing conversion. Overall, the NewHomeGuide.com campaign was a phenomenal success! We increased lead volume by nearly 250% as well as generating over 64 MILLION impressions! This campaign exceeded the client's expectations and truly demonstrated the success of creative multimedia in driving web traffic. BKV's success with HPC's NewHomeGuide.com can be attributed to a perfect balance of strategy, results, and creative.

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