B to B Creative Samples

• 
• 
Caterpillar
Caterpillar manufactures heavy duty engines for a wide range of applications, including fire and rescue vehicles, transit buses, waste hauling trucks and school buses. Each vertical market requires different engine features and performance attributes. So we created a campaign that highlighted benefits specific to each target industry.

This distinctive creative approach featuring bold machined metal headlines enabled Caterpillar to stand out from the competition in this highly competitive marketplace.

• 
• 
Freightliner Excelerator
Freightliner Trucks created the Excelerator roadside assistance program to serve owner-operators and small fleets that can’t afford more costly alternatives. BKV created a launch campaign that drove name awareness and conveyed a very simple user benefit: Excelerator keeps you moving. Each ad showed three scenarios; two where the truck has arrived on time and one where the truck didn’t.

Supported by direct mail, e-mail marketing and trade show displays, the campaign has succeeded in establishing Excelerator as a viable option for roadside assistance.

• 
• 
Sokolove Law
Boston attorney Jim Sokolove has been a staple of DRTV advertising since the 1970s. But when his case generation practice rebranded as Sokolove Law, they turned to BKV to devise new guidelines for communicating with both their consumer and B2B audiences. In addition to branding, we handled the entire spectrum of creative – direct mail, email, print, landing pages, Web sites, Facebook, Twitter, and more.

Our efforts for Sokolove Law earned us recognition at the AiMA Awards and the Webby Awards.

• 
• 
John Deere
For years, John Deere Construction & Forestry Division operated in the shadow of the industry leader. But thanks to new features and product innovations, Deere machines were actually outperforming their better known competitors. So BKV worked closely with Deere engineers to identify and highlight specific performance advantages.

The key insight is fleet managers and buyers are drawn to numbers. But rather than use obvious numbers about how many tons a loader can move, for example, we twisted the numbers to be incredibly small, dramatically large or distinctive in some other way.

The Numbers campaign has proven to be a big success, drawing readers to a Web site to "dig deeper" to find out more.

• 
• 
CerviLenz
When it comes to diagnosing preterm labor, there's no room for guesswork. CerviLenz gives OBs and certified nurse midwives a tool to diagnose the condition quickly and definitively. To help CerviLenz launch their device and brand to a niche obstetrical market, BKV used an array of digital channels - including a Web site, videos, banners, emails, Facebook and Twitter.
BKV is doing more than helping increase revenue for CerviLenz; we're helping to ensure that moms and babies get the care they need, when they need it.

• 
• 
MAMTC
The Mid-America Manufacturing Technology Center (MAMTC) is a valuable resource for small and mid-sized manufacturers in Kansas. MAMTC provides consulting, Six Sigma training and other services that help these local companies better compete in the global marketplace. To gain the attention of prospects and showcase their expertise, MAMTC hosts seminars on a wide range of timely and relevant topics. BKV created a series of high impact direct mail invitations to these seminars.

A winner of the KC Direct Marketing Association’s AMBIT Awards, this series outperformed all previous direct marketing efforts and raised name awareness with key prospects.

• 
• 
Arby's Catering
We're always hungry … for results. And that's exactly what BKV served up when we joined forces with Arby's new Market Fresh Catering division. In a campaign that featured direct mail, e-mail, landing pages, and from-the-ground-up Web site construction, BKV targeted office managers who needed fast, never-fail catering to make them look good in the boardroom. And it worked. Arby's Market Fresh Catering is on the map. And success has never tasted so sweet.

BKV in the news

At BKV, we enjoy making headlines. Just take a look at some of our recent happenings! Want to learn more? Contact us.

October 6, 2011: BKV Joined Marin Software Certified Agency Program
read more

September 22, 2011: Creative Scholarship for Students Who Spin Best "Modern Fairytale"
read more

August 3, 2011: Realtree Launches Mobile Site for Outdoorsmen
read more

May 31, 2011: BKV Hires Alan Blose as Chief Creative Officer/Executive Vice President
read more

May 16, 2011: BKV Earns 21 AMBIT Awards from KCDMA
read more

December 20, 2010: BKV's Susan Reiter quoted in Deliver Magazine, published by the U. S. Postal Service
read more