The view from here
What are Facebook Emojis Doing with My Like Button?
So, what are they?
In addition to ‘Like’, you now can give an emoji that represents ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, and ‘Angry’. On mobile devices, if you hold down the like button, these new emojis will show up, and on desktop, just hover your mouse over the like button and they’ll pop up.
Today is our worldwide launch of Reactions -- the new Like button with more ways to express yourself. Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don't like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions. I've spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button. The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger. Love is the most popular reaction so far, which feels about right to me!Posted by Mark Zuckerberg on Wednesday, February 24, 2016
Why do we need these?
Imagine one of your friends or co-workers is going through a rough time and posts something really personal. A ‘Like’ isn’t necessarily the best way to convey your sympathy or support. Now, you can select the ‘Sad’ emoji or even the ‘Love’ emoji to let your friend know how you feel.
How does this affect my marketing?
Great question! Not only will Facebook be able to glean information about how certain posts affect users emotions, but so will you. You'll be able to see how your social media content really resonates with your fans by pulling this information from the insights dashboard. Facebook also says that for ads, ‘Reactions’ will have the same impact as likes.
Have you seen users responding with these on your Facebook page yet? Let us know in the comments below!
Need help creating content that is <3 "Love" worthy?Get in touch with our Social team!