Use Facebook Cover Photo to Generate Leads

By Erin Ledford in Social Media on May 9th, 2013

When Facebook announced their cover photo policy in March, our brainstorm sessions immediately became focused on how to leverage the new visual space now available at the top of the page. Our conversations about the space were full of ideas like, We should add the phone number! We should add offers!” But we were bummed to find that the guidelines clearly stated that there could not be any CTAs, price or purchase information, references to actions and absolutely no contact information. Just like that, all of that brand new real estate became just about a visual image, without any information that would assist in driving leads. Well, let the brainstorming start back up! Facebook has updated the cover photo guidelines , so what are the rules for cover photos now? Here’s the updated guidelines from Facebook: "All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text." What does this mean for your Facebook and social media strategy? It means it’s time to go back to the drawing board and develop a new cover image with CTAs, contact information and a “Like us now!” call-out. Q: Have an upcoming event you’re trying to drive sign-ups for? A: Post the date of the event and the URL to the sign-up page within your cover image! Q: Are you a retail company with a huge sale coming up? A: Be sure to call it out in the cover photo! “30% OFF store-wide from April 20th-25th!” And with the recent announcement about the new Facebook News Feed, this cover photo news couldn’t come at a better time. As Facebook gears their design towards more visual content, businesses who utilize their cover photo real estate wisely will get a jump on the competition. Check out how Volvo leveraged the new cover image. They did a great job of including a CTA that caught fans attention and sent them to a customized tab, while keeping in mind that only 20% of the image can contain text. Well done, Volvo. Some brands haven’t heard this announcement yet, so don’t miss out on this great, new opportunity to generate leads through social media! Interested in updating your cover image? Have a few questions on social media strategies? Contact BKV today and we will be happy to help!