The view from here
TV Advertising: Alive & WellEveryone seems to have an opinion on the current state of TV advertising. There have been rumors swirling around for the last couple of years that there will be a “death” of TV advertising. At the end of the day though, facts don’t lie. And the cold hard truth is that TV is still widely consumed and it doesn’t look like that will change anytime soon.
- According to a recent Microsoft Advertising survey, multi-screen consumers are more open to advertising on TV than on computers, tablets, gaming consoles and mobile phones.
- TV is rated as the most effective advertising channel by SMBs according to a 2012 Vocus survey.
- According to a 2012 MarketShare study, TV is the dominant driver of word-of-mouth, both online and offline.