Three Themes of MarketingSherpa Summit 2016
Hundreds of marketers from around the world descended on Las Vegas in late February for the 11th annual MarketingSherpa Summit. Through one-on-one coaching clinics, roundtables, a hands-on optimization lab, presentations by industry experts and endless networking, attendees were constantly engaged and challenged, sharing learnings and trends from our ever-changing industry.
Over the course of two days and countless sessions, three themes emerged:
1. Put your customer first
While it may seem obvious, as marketers (and humans!) it is easy to slip into prioritizing your self-interest over the needs and wants of your customer. Be aware of The Marketer’s Blind Spot: invert your perspective and take a look at your subject lines, ad copy and banners – are you leading with what matters to your customer, or what matters to the marketer?
2. Test more than you think you should
“There are no expert marketers, only experienced marketers and expert testers.” – Flint McGlaughlin
All good marketers know the importance of testing, but are you testing the right things, and are you testing enough? Sure you are testing in your promotional emails, but what about in your transactional emails? And subject lines, of course, but what about preheaders? Don’t limit your tests, and don’t get discouraged—know that only one out of every ten tests will actually yield results, and let that motivate you to test more than you think you should.
3. Video isn’t going anywhere
Eight billion videos are played back on Facebook every day. It is estimated that 80% of all internet traffic will be video by 2019. Are you leveraging video across your online channels? What about personalized video? Improvements in technology are making truly personalized video experiences the norm, and those utilizing it are reaping benefits.
In a constantly changing world, marketers are always looking to stay ahead of the curve. By knowing your blind spots, learning about your customers through testing and leveraging the latest technology, your campaigns will be set up for success.
Need help putting these themes into action? We want to help!Contact BKV today.