Scientific Attribution Modeling: Grow Sales 20%+ [INFOGRAPHIC]
By Dave Mundo in Analytics & Information on March 26th, 2013
So let’s say you start a new digital marketing campaign and your sales increase, decrease or maybe they stay the same? What factors can you attribute to this? Check out our infographic as we explain the traditional ways of attributing value vs. the scientific way. Long story short, we rely on the cold, hard numbers.
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