Non-Profits Gear Up For The Fourth Quarter Hustle: 4 Tips to Success

By BKV in Non-Profit on September 10th, 2012

In the midst of enjoying the summer heat, BKV’s non-profit team spends these warm months brainstorming and planning effective holiday giving campaigns for our non-profit clients. We sat down with Paul Carpenter, Scot Prudhomme and Madeline Ruffin-Thomas to discuss the planning process for holiday campaigns, effective strategies and the challenges they face during the end

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Direct Response Television for Fundraisers

By Brent Kuhn in Non-Profit on June 28th, 2012

As a fundraiser, you may be considering DRTV for some very good reasons that may include:  telling your story with more depth through video, attracting younger donors, or perhaps finding a whole new target audience that has never given to your organization before. But beware, there are some BIG pitfalls and it will not work for

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Bringing it all together to “Break the Cycle”

By BKV in Non-Profit on October 29th, 2010

Prison Fellowship, one of the agency's non-profit clients celebrated Break the Cycle Day-a promotion to publicize their campaign to end the cycle of generational incarceration for prisoner's children. Break the Cycle Day has been in the works since February 2010 and includes a variety of creative social media elements integrated with paid media elements. We

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Time – Is There Enough to Care?

By BKV in Non-Profit on August 3rd, 2010's been on my mind a lot lately. Or should I say the lack of time has been on my mind. • Time to get everything done on my work "to do" list • Time to spend with family and loved ones • Time to exercise • Time to [dare I say] write this blog!

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Yep, Your Organization Needs a Social Media Strategy

By BKV in Non-Profit on July 8th, 2010

A lot of non-profits think that their supporters will come to them. "I contact them regularly, via email and snail mail...why wouldn't they want to find me on the internet?" So a hastily created Facebook page is thrown up, some meta tags are tossed off to make a website searchable and voila! I've done social

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Create a Holiday for Your Cause

By BKV in Non-Profit on June 18th, 2010

In the non-profit world, we often rally around holidays, seasons, special events during the year (it's Arbor Day...yay!) and other exciting calendar hits to rally our donor base. Sometimes we're asking for a donation and other times we're just asking that you "join us" in a movement, sign a petition or support us by sharing

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How to Engage Younger Donors: Refresh that Donor-Base!

By BKV in Non-Profit on May 26th, 2010

Recently, the BKV non-profit team attended the International Fundraising e-Conference; three days of virtual learning on all things online fundraising. One session that was interesting for any fundraiser was all about engaging a new generation of donors, which will ultimately refresh and replenish a donor-base...the "heart" of any organization (and a LOST reference for this

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Fundraising is Advertising. What?

By BKV in Non-Profit on May 19th, 2010

Yes friends, it's true. Fundraising—whether it be a function of a recognized non-profit organization or for yourself as you meet a financial goal during a marathon, boat race, or potato sack race—is actively getting a message out to your supporters and potential supporters asking them to give you money in exchange for the services you

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Know Your Audience: Get the Googlers and draw in Direct Mail Fans

By BKV in Non-Profit on February 2nd, 2010

I'm young....thank you very much. I grew up with color TV, game consoles, remote control everything, and computers/computer chips. The following statements should solidify this for you: My best friend's grooms cake was in the shape of a Super Nintendo console (hey, we went to Ga Tech...don't judge my people). Checking Facebook, Tumblr, Twitter, and

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