Getting Over the Hump: Digital Marketing Strategy for the Maturing Non-profit
Let us show you how to manage your organization’s imposing workload and the simple steps you can take to grow your non-profit’s audience.
Non-Profits Gear Up For The Fourth Quarter Hustle: 4 Tips to Success
In the midst of enjoying the summer heat, BKV’s non-profit team spends these warm months brainstorming and planning effective holiday giving campaigns for our non-profit clients. We sat down with Paul Carpenter, Scot Prudhomme and Madeline Ruffin-Thomas to discuss the planning process for holiday campaigns, effective strategies and the challenges they face during the end
Direct Response Television for Fundraisers
As a fundraiser, you may be considering DRTV for some very good reasons that may include: telling your story with more depth through video, attracting younger donors, or perhaps finding a whole new target audience that has never given to your organization before. But beware, there are some BIG pitfalls and it will not work for
Bringing it all together to “Break the Cycle”
Prison Fellowship, one of the agency's non-profit clients celebrated Break the Cycle Day-a promotion to publicize their campaign to end the cycle of generational incarceration for prisoner's children. Break the Cycle Day has been in the works since February 2010 and includes a variety of creative social media elements integrated with paid media elements. We
Time – Is There Enough to Care?
Time...it's been on my mind a lot lately. Or should I say the lack of time has been on my mind. • Time to get everything done on my work "to do" list • Time to spend with family and loved ones • Time to exercise • Time to [dare I say] write this blog!
Yep, Your Organization Needs a Social Media Strategy
A lot of non-profits think that their supporters will come to them. "I contact them regularly, via email and snail mail...why wouldn't they want to find me on the internet?" So a hastily created Facebook page is thrown up, some meta tags are tossed off to make a website searchable and voila! I've done social
Create a Holiday for Your Cause
In the non-profit world, we often rally around holidays, seasons, special events during the year (it's Arbor Day...yay!) and other exciting calendar hits to rally our donor base. Sometimes we're asking for a donation and other times we're just asking that you "join us" in a movement, sign a petition or support us by sharing
How to Engage Younger Donors: Refresh that Donor-Base!
Recently, the BKV non-profit team attended the International Fundraising e-Conference; three days of virtual learning on all things online fundraising. One session that was interesting for any fundraiser was all about engaging a new generation of donors, which will ultimately refresh and replenish a donor-base...the "heart" of any organization (and a LOST reference for this
Fundraising is Advertising. What?
Yes friends, it's true. Fundraising—whether it be a function of a recognized non-profit organization or for yourself as you meet a financial goal during a marathon, boat race, or potato sack race—is actively getting a message out to your supporters and potential supporters asking them to give you money in exchange for the services you
Know Your Audience: Get the Googlers and draw in Direct Mail Fans
I'm young....thank you very much. I grew up with color TV, game consoles, remote control everything, and computers/computer chips. The following statements should solidify this for you: My best friend's grooms cake was in the shape of a Super Nintendo console (hey, we went to Ga Tech...don't judge my people). Checking Facebook, Tumblr, Twitter, and