Microsoft: Perception vs. Reality

By BKV in Analytics & Information on July 9th, 2010

I’m often chided for not blindly jumping on the Apple/Google bandwagons.  I consider myself logical, and the “majority” of my decisions are based on verifiable information (aka facts), as opposed to what one would be led to believe as based on public perception, “outspokenness of the user base”, media bias or various other factors that tend to suppress the “truth of the situation”.  With that said, I’d like to reference some numbers presented by Frank Shaw, Microsoft’s Corporate VP of Corporate Communications. 150,000,000 Number of Windows 7 licenses sold, making Windows 7 by far the fastest growing operating system in history.[source]   7.1 million Projected iPad sales for 2010. [source] 58 million Projected netbook sales in 2010. [source] 355 million Projected PC sales in 2010. [source]   <10 Percentage of US netbooks running Windows in 2008. [source] Windows OS Logo 96 Percentage of US netbooks running Windows in 2009. [source]   0 Number of paying customers running on Windows Azure in November 2009. 10,000 Number of paying customers running on Windows Azure in June 2010.[source] 700,000 Number of students, teachers and staff using Microsoft’s cloud productivity tools in Kentucky public schools, the largest cloud deployment in the US.[source]   16 million Total subscribers to largest 25 US daily newspapers. [source] 14 Million Total number of Netflix subscribers. [source] 23 million Total number of Xbox Live subscribers. [source]   9,000,000 Number of customer downloads of the Office 2010 beta prior to launch, the largest Microsoft beta program in history. [source] 21.4 million Number of new Bing search users in one year. [Comscore report – requires subscription]   24% Linux Server market share in 2005. [source] 33% Predicted Linux Server market share for 2007 (made in 2005). [source] 21.2% Actual Linux Server market share, Q4 2009. [source]   8.8 million Global iPhone sales in Q1 2010. [source] 21.5 million Nokia smartphone sales in Q1 2010. [source] 55 million Total smartphone sales globally in Q1 2010. [source] 439 million Projected global smartphone sales in 2014. [source]   9 Number of years it took to reach 1 million paid user milestone. [source] 6 Number of years it took Microsoft Dynamics CRM to reach 1 million paid user milestone. [source] 100% Percent chance that CEO will mention Microsoft in a speech, panel, interview, or blog post.   173 million Global Gmail users. [source] 284 million Global Yahoo! Mail users.[source] 360 million Global Windows Live Hotmail users.[source] 299 million Active Windows Live Messenger Accounts worldwide. [Comscore MyMetrix, WW, March 2010 - requires subscription] 1 Rank of Windows Live Messenger globally compared to all other instant messaging services. [Comscore MyMetrix, WW, March 2010 - requires subscription]   $5.7 Billion Apple Net income for fiscal year ending  Sep 2009. [source] $6.5 Billion Google Net income for fiscal year ending Dec 2009. [source] Revenue chart $14.5 Billion Microsoft Net Income for fiscal year ending June 2009. [source] $23.0 billion Total Microsoft revenue, FY2000. [source] $58.4 billion Total Microsoft revenue, FY2009. [source]   You see, the meme as presented by the blogosphere would have one believe that Microsoft is a non-player in today’s advertising and technology market places, the company is on the verge of collapse and nobody uses windows mobile.  The truth is Microsoft possesses the same scope, power and influence as their more media friendly counterparts (and varying degrees obviously) and to discount them could potentially be at your client’s and/or your organization’s peril. The following are a small sample of opportunities that could capitalize off Microsoft’s huge install base:
  • Display ads on Windows Live Messenger
  • Text Ads in the new Microsoft Web App Suite (Word, Excel, PowerPoint and OneNote)
  • In-game Xbox ads
  • Bing (Paid Search campaigns)
  • Soon to be available in-handset advertising opportunities on Windows Phone 7
  • Display (via various portals and ad networks)
To name a few…. Now understand, the point of this post is not to tout Microsoft as a industry leading, innovative platform, but to hopefully add a little perspective to our conversations and information to help with our decision making process. Update: Techcrunch (an apple fanboi blog if I ever saw one) just reitereated my very post! One word: Wowwwww