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Media Strategy

How BKV is Putting Fake News in Check

By Andrew Strahan in Media Strategy on February 20th, 2017

You may have heard about the phenomenon of Fake News that has rapidly spread over the past year. We at BKV take this trend very seriously and here are the measures we’re taking to avoid fake news sites for our clients.

Fake News

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Top 5 Need-to-Knows for Native Gmail Ads

By Allison Kelly in Media Strategy on February 16th, 2016

These unique direct response ads only appear in personal Gmail inbox promotions tabs. Native Gmail Ads are a crucial part of any display plan. Your digital marketing agency can make many optimizations, but here we boil it down to the top 5 need-to-knows.

Top 5 Need-to-Knows for Native Gmail Ads, formerly GSPs (Gmail Sponsored Promotions)

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