Google Marketing Next 2017
Google is finding more ways to create a unique and specific ad experience for each user to better enhance their experience and predict what the consumer will want, need and expect before they enter into the path to conversion.
Google’s Data-Driven Attribution: What You Need to Know
Need the skinny on Google's Data-Driven Attribution model? Click here to get the facts from our VP and search expert Kimberly Honoré!
The Skinny on Yahoo’s Native Search Retargeting Feature
An opt in you can't opt out of? Better know what you are getting dragged into! Learn about Yahoo's SRN now.
How BKV is Putting Fake News in Check
You may have heard about the phenomenon of Fake News that has rapidly spread over the past year. We at BKV take this trend very seriously and here are the measures we’re taking to avoid fake news sites for our clients.
3 Ways to Leverage the BKV Trade Desk
BKV's SVP Executive Media Director, Bree Roe, and Programmatic Campaign Manager, Andrew Strahan, sat down to discuss what you need to know about the new BKV trade desk.
Top 5 Digital Trends for 2017
Let the media experts at BKV tell you what trends to tackle in 2017 from voice search to the coupling of content & integrated marketing.
What Marketers Need to Know about Cross-Device Tracking
Designed to engage target users as they interact with multiple electronic platforms, cross-device marketing has become a crucial strategy for marketers.
Weighing the Pros and Cons of Header Bidding
Header bidding has been the buzz in the advertising world for the past year, with 70 percent of the top 1,000 publishers adopting the service. So, what is it—and what’s the big deal?
Top 5 Tips for Cleaning Up SEM AccountsKeep Reading
The 3 B’s of Bing Image Extensions
Bing Ad’s latest feature in paid search is something that the “other search engine” does not offer. Here are the three B’s of utilizing Bing Image Extensions.