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Is Facebook Behaving Badly? Takeaways from AMA Digital SIG
Facebook seemed to throw the marketing world a curve ball with the changes to their algorithm and its effects on organic reach. This was the topic of discussion at AMA’s latest Digital Marketing Signature Series. Here’s our recap!
As some marketers sit scratching their heads at Facebook’s algorithm changes, others are attending the AMA Digital Marketing SIG to discuss the topic and gain a better understanding. While it was an early wake-up call, it was well worth it, with some of Atlanta’s major brands represented. The panel included Tim Messier, Director of Advertising Platforms at Autotrader.com, Allison Gonzalez, E-commerce Marketing Manager at Carter’s/Osh Kosh B’gosh, Nick Ayers, Director of Social Marketing at Intercontinental Hotel Group, and our very own Bree Roe, VP, Director of Media. It was a lively discussion, as panelists shared their approach for balancing organic and paid, posting frequency, new targeting capabilities, and how they were leveraging Facebook for brand awareness and direct response.
Rather than regurgitate all topics that were covered, we are going to let AMA attendees do the talking…