Industry News

Three Themes of MarketingSherpa Summit 2016

By Bridget Hunt in Industry News on March 7th, 2016

MarketingSherpa 2016

The 2016 MarketingSherpa Summit branched beyond email to cover digital, mobile and social, delivering two packed days of case studies, real-time optimizations, networking and presentations to marketers from around the world.

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Farewell to Right Side Ads

By Kimberly Honoré in Industry News on February 25th, 2016

google right side ad update

Late last week, news of Google’s decision to say fare thee well to right side ads started to infiltrate the paid search community. Just how much is this going to affect overall performance?

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