Top 4 Takeaways from the Biggest Shopping Day in US History
As Adobe predicts that Cyber Monday will hit a record-breaking $6.59 billion in US online sales this year, we assess what this trend means for marketers.
What Advertisers Need to Know About Apple’s Intelligent Tracking PreventionKeep Reading
Brand Safety: How Programmatic Partners Protect Our Clients’ Brands
With the recent buzz around ad serving alongside controversial and derogatory content in the programmatic space, we compiled some of the responses we received from our top partners and how they are or will be addressing this issue.
April Fools: 3 Brands that Got Us Good Before Coffee
Years of falling for pranks have hardened us into a suspicious crew that knows better than to trust anyone on April 1st. But pranks before coffee? Cruel. Senior Account Executive Brooke McDaniel shares which brands got it right this morning.
What The Google Analytics 360 Suite Means To You
According to Google, their new Google Analytics 360 product announced this week, will offer a unified platform and grant the ability to leverage the data. What does this mean for marketers?
Ad Blocking Isn’t All Bad News. But It Will Be Disruptive.
This week's release of IAB guide for ad blocking technology is a sign of a digital advertising bubble. What should advertisers expect?
Three Themes of MarketingSherpa Summit 2016
The 2016 MarketingSherpa Summit branched beyond email to cover digital, mobile and social, delivering two packed days of case studies, real-time optimizations, networking and presentations to marketers from around the world.
New SEO Opportunity Arises From Google AdWords Update
Now that Google removed right-side search ads, the Google Knowledge Graph panel becomes a strong new SEO opportunity for promoting your business.
Farewell to Right Side Ads
Late last week, news of Google’s decision to say fare thee well to right side ads started to infiltrate the paid search community. Just how much is this going to affect overall performance?