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How to Generate Revenue on Twitter Using Real-Time Listening
How much are brands really taking advantage of social media like Twitter? Are they listening for opportunities to satisfy current customers, to engage and delight prospective clientele? We dove in and took a deeper look.
BKV Advertising and the 60 Second Marketer set out to find how organizations utilize social media to drive leads and sales and to discover which methods work best. Focusing on Twitter, we conducted a primary research study about brands and how they take advantage of consumer discussions online.