The view from here
How BKV is Putting Fake News in Check
The New York Times defined "fake news" online as “fictitious articles deliberately fabricated to deceive readers, generally with the goal of profiting through clickbait.” Clickbait is a term used to describe web content that is aimed at generating online revenue at the expense of story accuracy. This is achieved through the use of false sensationalist headlines and links which attract click-throughs and encourage viral sharing of content over social media outlets. The fake news phenomena allows discredited content publishers like Clickhole to misinform the general public and generate an online environment that is not suitable for brands with high ethical standards.
Here at BKV, we are taking every precaution possible to block ad delivery on fake news sites by taking the following steps:
- Fake News Domain Blocklist – BKV maintains an ever increasing list of fake news domains that we block across all Display media partners.
- Brand Safety – BKV utilizes several of the top Brand Safety vendors to ensure that our clients’ messaging is delivered in an environment that is safe for their brands.
- Private Market Place Deals – BKV leverages our relationships with the top media publishers in the business to generate PMP network deals to maintain consistent delivery on well trusted and respected media outlets.
BKV has always put our client’s brand reputation as a top priority and will continue to take every step possible to ensure we stay ahead of the fake news trend. In the ever-evolving online landscape, so much is at stake in terms of online reputation that a constant process of monitoring inventory and avoiding disreputable sites is vital in keeping our client’s brand reputation in a state of positive favorability online.
You can trust the BKV media team to battle the fake news phenomenon for you.Contact us today.