Thinking


The view from here

Ground Control: BKV Sponsors NASA Webinar for AMA Social Series

By BKV in Press Release on February 16th, 2016

AMA BKV Webinar featuring NASA

BKV, a full-service direct and digital marketing agency, is proud to suit up and sponsor NASA’s AMA Signature Social webinar, “Sharing Space: How NASA Makes Space Exploration a Personal Journey for Everyone,” on Thursday, March 10 from 2-3 p.m.

With technology enabling anyone to connect with NASA and its astronauts in space, the webinar presents a fascinating look into NASA’s digital universe. NASA coordinates over 500 accounts to reach 79 million people across 13 social media platforms—and NASA Social Media Manager John Yembrick will break down the organization’s best practices and tactics that help them build community, rally public support, impact public perception and influence decision making.

The webinar will also explore:

  • The art of packaging content to inspire and engage an audience
  • How to take the offline experience online with in-person experiences
  • How to engage influencers and encourage user-generated content to help tell your story
  • Best practices for organizing and managing multiple social media account users
  • How to transform into a digital communications organization and foster employee buy-in
  • Successful NASA campaigns that have skyrocketed the agency's social media presence

The webinar presents a fascinating look into NASA’s digital universe

“NASA is such a well-loved organization and you can see why—they’ve worked to deliver wonder to the world for decades, which is why we’re so excited to sponsor this event,” said Jana Ferguson, executive vice president and director of client services at BKV. “NASA has made the universe and its mysteries accessible to anyone. We can’t wait to explore the best practices in digital and social that make this possible, and to help make it easier for other organizations to launch their social reach into the stratosphere.”

The webinar is free for AMA Atlanta members and $10 for non-members. Register here.