Getting Over the Hump: Digital Marketing Strategy for the Maturing Non-profitStop us if you've heard this one before: your non-profit organization is well-established, but you feel you're missing out on leveraging a Digital Marketing Strategy that can broaden your audience? We’ll show you how you can manage your organization’s imposing workload and take simple steps to grow your non-profit’s audience. mobile donations on the rise, developing a mobile site with bulletproof navigation is a must. Start by considering the main navigation on your desktop site and choose only the essential pieces (such as about us/mission, programs, donate, contact us) as the basis for your mobile navigation. These pieces should represent the core of your organization, and enable users who are on-the-go to easily interact with your non-profit. But let's not beat around the bush: the goal is money, right? Most non-profits do excellent work for their respective communities, but all of them have one major goal in mind: conversions. Be it in the form of raising memberships, donation dollars, or global awareness, your main outlet (typically, your website) should focus on that conversion process. The ability to quickly and intuitively donate, join or sign up to volunteer when users arrive on your site is paramount. Incorporating a digital strategy doesn't mean you have to revamp your entire organization's priorities. When implementing a digital strategy, it helps to view it as more of an agile approach rather than as several small, fixed-cost level projects. It's not going to be easy at first, but a reasonable mindset and proper infrastructure (creating a digital strategy 'task force' in-house or responsibly outsourcing these tasks to a partner) are essential to maintaining sanity in the office while achieving success.
But remember: if you don't expand your non-profit organization's horizons… who will? Your non-profit exists because of passion and hard work. Approach your digital strategy with the same gusto. Want to learn more about digital strategy for non-profit organizations? Get in touch with our non-profit team!