Five Tips for Adding Virtual Reality to Your Marketing Arsenal
Virtual reality technology is in its infancy, but smart marketers have already begun leveraging VR to connect with their customers and prospects. Head-mounted gear like Facebook's Oculus Rift and Snap Spectacles, along with 360-degree video tools like the Samsung Gear 360 and Kodak sp360, are among the platforms being used to make brands come alive.
The following tips will help you think of new ways to bring your brand to market through the magic of virtual reality!
Create 360 Virtual Tours
Engagement with prospects has been a top priority in the digital marketing age. Few opportunities allow for greater engagement than a 360-degree virtual tour.
Virtual tours have been common place in the real estate market for years. Property buyers can go on typical websites and look at 360-degree home tours. This perspective gets you as close to the action as possible without being there.
But many other companies can benefit by executing 360-degree videos to give customers a virtual reality glimpse into the customer experience. Think of factory tours, a walk through a retail store, or an up close look at how your nonprofit delivers services in the field.
Deliver Immersive Thrills
Companies that promote intangible, experience-based solutions can deliver virtual experiences to viewers as well. Popular Mechanics recently highlighted seven of the longest mountain-based roller coasters in the world. These operators, and other theme parks generate excitement, and build anticipation, by offering virtual reality video experiences.
Marketers who specialize in adventure activities such as hiking, rafting or skydiving can execute similar virtual reality promotional strategies to add some WOW! to their stories.
Give Away Virtual Reality Devices
In a different approach, some marketers have given away virtual reality devices with built-in content to extend the impact of their advertising campaigns. Coca-Cola and Budweiser, for instance, have both recently provided packaging that actually converts into VR cardboard glasses. Along with the glasses, companies deliver content that encourages the consumer to dive into a unique experience.
Maximize Showroom Space
In an effort to utilize limited floor space more efficiently, many retailers now integrate virtual reality technology into stores. Rather than filling a large space with products, companies offer limited in-store selections and let customers expand their options using virtual technology.
For example, a shoe retailer can allow customers to virtually try on different styles and colors without needing massive inventory. Other clothing retailers are also testing or integrating virtual reality experiences in which customers get a chance to see how a particular style or look presents on a catwalk or in a real-life setting. Tommy Hilfiger has pioneered this idea with an in-store virtual reality catwalk.
Participate in Event-Based Marketing
Companies that participate in event-based marketing at large community gatherings can play on the public's fascination with virtual reality technology. One option is to set up a 360-degree, brand-related VR adventure and invite participants to wear a VR device to go through the experience. In this case, the benefit is brand exposure and the excitement generated from the technological immersion. Not to mention the irresistible fun of watching other consumers interact with VR!
There are so many ways a company can integrate virtual reality into their marketing strategies. With these great options, there is no excuse to not have some form of VR marketing in your arsenal.
If uncertainty is causing you hesitation, look to a digital marketing agency like BKV for expert support. See some of our work now.