By BKV in Direct Marketing on March 19th, 2014
With the rise of time-shifted TV and the consumption of shows on-line, is TV advertising becoming less relevant? At BKV, we know this is definitely not the case. In fact, TV advertising is alive and well and spending is growing each year! TV also remains the highest reach medium and is the most influential advertising medium when making a purchase decision. While TV advertising is still very relevant, the ad environment has without a doubt grown more complicated. That’s where BKV comes in! Our DRTV advertising experts are here to help clear up the confusion and have provided this Infographic as a guide to the current TV advertising landscape, plus more information on the newest technologies in the space.
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