3 Tips for Rising Above the Noise in an Age of Email Overwhelm
Consumers have become inundated with mail. However, you can rise above the noise and avoid unsubscribes by knowing how to optimize better with these simple tips.
3 Stats Prove Direct Mail Is Extremely Effective
Marketers and marketing agencies have driven results from direct mail for decades, and although consumers have become sensitive to "junk mail", these three statistics prove that you shouldn't discount direct mail as an effective way to promote your business.
5 Ways to Drive Response with Dimensional Direct MailKeep Reading
Discover why advertising has a little “Greek” in it.
We use "Greek" copy because no one recognizes it as an actual language, so it's easily identified as a placeholder. But have you ever wondered why we use it or where it comes from? Well, you’re about to find out.
Super Bowl 50: Ad AftermathKeep Reading
How to Better Your Brand? Be Oprah.
Oprah reportedly influenced some $700M in stock trading last week. What can brands learn from the savvy media mogul?
Feeding the Tree: The Angst and Advantages of Marketing to Generation X
As it turns out, BKV Creative Director (and resident word wrangler) Michelle Gunn isn’t afraid to be the voice of a generation. We asked her to tell us how to market to a notoriously diverse and disaffected audience: Gen X. And let’s just say she took it personally.
Is There a Future In Connected TV Marketing?
Connected Television growth in the United States is expected to continue in an upward trend for the foreseeable future. Learn what this means for your brand.
The Evolution of DRTV
With the rise of time-shifted TV viewing, the consumption of shows online, and the adoption of second screen behavior, TV consumption habits are evolving quickly.
How to Step Up Your Holiday Email Game
Just because everyone sends a holiday email doesn’t mean yours has to be humdrum. Whether it’s a holiday card or a promotion, here are a few tips to help your season’s greeting stand out.