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Direct Marketing

How We Use Predictive Analytics to Build Better Campaigns

By BKV in Direct Marketing on October 26th, 2016

In many organizations, an effective collaboration between marketing and sales teams has led to the use of predictive analytics to establish goals, collect data and drive future planning. Predictive analytics allow savvy marketers to build more precise and efficient long-term branding and direct marketing campaigns that lead to increased return on investment. However, to maximize the value,

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