Bringing it all together to “Break the Cycle”

By BKV in Non-Profit on October 29th, 2010

Prison Fellowship, one of the agency's non-profit clients celebrated Break the Cycle Day-a promotion to publicize their campaign to end the cycle of generational incarceration for prisoner's children. Break the Cycle Day has been in the works since February 2010 and includes a variety of creative social media elements integrated with paid media elements. We also designed a microsite for this campaign which acts as the Break the Cycle "learning center."
Break The Cycle Day Logo - Prison Fellowship
Break the Cycle Day is all about acquisition of new donors and supporters through Facebook, paid search, a website takeover, email, blog outreach and banner ads. Our goal was to bring in microdonations, gifts of $1 to $5, to support Prison Fellowship, with the idea being that "a little change can make a big difference."

Creative can be seen here:

Facebook page, integrating Twitter with a Twibbon:


YouTube, integrating viral video:

Interactive ACD: Todd Chambers
Interactive Designer: Randy Stephens
Interactive Designer/Developer: Brett Mascavage
Copywriters: Kimmy Coburn/Bryan Dodd