Thinking


The view from here

BKV’s SEM Director Kicks Off New AMA Marketing Series

By BKV in Press Release on September 7th, 2016

Paid Search 101 BKV AMA

The American Marketing Association’s Atlanta chapter has added a new marketing series to it’s 2016 lineup. Kicking off this new series is Kimberly Honoré, Vice President, Director of Search Engine Marketing at BKV, a full-service direct and digital marketing agency. AMA Atlanta’s marketing series will offer free marketing courses for members and the first topic for discussion is paid search. Honoré will teach the basics of search engine marketing in a two-hour crash course, September 16th at 8:30 AM.

Honoré has over ten years of experience in the interactive marketing world. She is well-versed in search management platforms, including Marin, and has worked for both B2B and B2C brands such as AT&T, Hubzu, Owners.com, DS Services, Wounded Warrior Project and March of Dimes.

Honoré will teach the basics of search engine marketing in a two-hour crash course, September 16th at 8:30 AM.

Attendees can look forward to learning the following:

  • Common SEM terminology
  • How auctions work
  • Ad formats and extensions
  • Cross device bidding
  • Best practices
  • Tracking and reporting

Paid Search 101 will also explore major changes and new trends in the space over the past year.

This event is free for AMA Atlanta members and $35 for non-members and is taking place at the Georgia Pacific Conference Room in Atlanta. More information can be found on the event registration page.