The view from here
@BKVAdvertising Launches Magazine in Less Than Five Minutes
Moving at the speed of a tweet, there’s no denying that social media has heavily influenced the way we broadcast and monitor news.
Today’s 24-hour news cycle is like New York City: it never sleeps.
So how can you stay up-to-date on the stories that directly affect your brand, industry and clients without succumbing to social media overload?
Leverage your Twitter as a viable real-time social media news room.
To stay abreast on industry, client and company news, @BKVAdvertising has launched “The BKV Daily” - a Twitter magazine which gathers shared links through our Twitter network and turns them into a social newspaper, complete with various sections and topics of interest.
How it actually works?
Paper.li also creates themed pages based on specific topics using hashtags, such as #marketing or #socialmedia, in much the same way that newspapers create special sections around an event or topic.
For those that feel the ROI of social media is lost in translation, apps like Paper.li re-emphasize (in impressive layout form) the need and value of actively gauging the pulse of the media and especially your Twitter followers.
Are there other apps that help you monitor your brand?
Feel free to leave a comment or tweet me @kwesirobertson.