The view from here
BKV Helps Realtree Launch Mobile Site for Outdoorsmen
Just in time for hunting season, Realtree targets mobile users...
Realtree, the world’s leading camouflage designer, marketer and licensor, has rolled out a mobile optimized Web site providing outdoorsmen on-the-go access to a fish-and-game forecaster, featured expert editorials and tips, the latest rut and strut reports from around the country, downloadable features and more.
This new site gives users access to a must-have resource for all outdoorsmen. Gear up for the hunting season by using your smartphone to visit m.realtree.com, which mobile optimizes top features for hunters.
“Now hunters can check activity in their area easily, anytime, anywhere. That's pretty cool. Of course, the entire Realtree.com mobile site is really well planned and delivered. I'm very proud of our team for making this a reality," said Bill Jordan, Realtree founder and president.
In the past year, Realtree has noticed an increase in mobile traffic to their Web site, with 9% of site visits made from a mobile phone. The number of enthusiasts already accessing the site via mobile, paired with the on-the-go nature of Realtree’s content, fueled the desire to be one of the first in the outdoor industry to provide hunters with a convenient mobile site.
“The hunting industry in particular has seen a trend in users relying on mobile devices during peak hunting seasons,” said Jordan.