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BKV and American Red Cross to Present: Using Analytics to Mine Donor Data
In the Atlanta area? Our own Dave Mundo and Rebecca Locke from Red Cross will be presenting at the May DMA-Atlanta luncheon on Thursday, May 30th… and you can join them by registering here!
The topic of discussion will be “Predicting Planned Givers: Using Analytics to Mine Donor Data”
Dave Mundo, VP of Analytics, BKV and Rebecca L. Locke, Executive Director, Planned Giving, American Red Cross.
The American Red Cross has millions of donors and limited resources to identify those who will make a planned gift to the organization. The American Red Cross partnered with BKV to analyze their donor data to find out which donor factors result in planned gifts. Come and learn how predictive analytics can enhance donor prospecting, how to implement a data-driven approach to improve donor prospecting and what donor factors tend to result in planned gifts for the American Red Cross.
Dave’s 17 years of marketing analytics expertise has helped non-profits and for-profits measure the impact of their marketing investments via various statistical analyses. His work has enabled numerous Fortune 500 clients (Coca-Cola, Unilever, SC Johnson) an increase in the efficiency and ROI of their marketing investments. Dave’s current client work at BKV includes AT&T, Kool Smiles and American Red Cross.
Rebecca L. Locke is the Executive Director, Gift Planning for the American Red Cross, a role she assumed in late 1999. With more than 45 Gift Planning team members, the Gift Planning unit leads all planned gift work for the American Red Cross working with donors interested in bequests, charitable gift annuities, charitable trusts, gifts of property, and other complex assets. She is a board member of the American Council on Gift Annuities and will be chairing ACGA’s 2014 Conference on Gift Annuities. Rebecca is a graduate of the National Planned Giving Institute at the College of William & Mary as well as Tennessee Technological University.
To register for the luncheon please click here.