BKV Advertising Agency Work Recognized by AMY Award Competition
Last month, the Atlanta Marketing Association (AMA) presented BKV, a full-service direct marketing agency, an AMY Award for creative achievement in direct mail. BKV won top honors for a direct mail campaign created for insurance client Aflac. This year marked the 58th annual AMA AMY Award competition. The black tie ceremony was held at the fabulous Fox Theatre in Midtown on March 12th.
BKV entered a breast cancer awareness direct mail piece titled “This Duck Wears Pink”, and walked away with top honors in the category. Other finalists included Digitas/LBi for Delta Airlines, and Iris Worldwide for Porsche Financial Services.
BKV’s direct mail piece surpassed twelve-month goals in a single month
“In typical BKV style, we delivered — with flying colors,” commented BKV Chief Creative Officer, Alan Blose. “Our direct mail helped Aflac raise money directly through their breast cancer awareness program, as well as through table sales of ‘Duck Gear, the proceeds of which were then donated to the American Association of Cancer Research. We’re truly honored to be a part of Aflac’s cancer awareness initiative, and we’re so pleased to be recognized for our creative efforts in this important area.”
BKV’s direct mail piece surpassed twelve-month goals in a single month. Additionally, overall enrollment material orders went up 643% year-over-year for the same period.