BKV Advertising Agency On-boards Four New Clients
The first few months of 2014 were busy ones for BKV, as the advertising agency worked to on-board four new clients. According to Maribett Varner, President of BKV, the wins came as a result of a more focused marketing program in 2013, coupled with an intense new business push in the last half of 2013.
“We are very excited by the wide scope of BKV services that these clients are tapping into,” reports Varner, “as the full range and depth of both traditional and digital services are represented here.”
Among the agency’s new email marketing clients is Genworth Financial. BKV’s work for Genworth involves helping the company better utilize their current ESP, providing consulting services around their communication and deployment strategies as well as creating custom landing pages directly within the ESP platform.
Southern Company and Promethean are tapping into BKV’s deep digital media and social media skills. Southern Company has tasked BKV with reaching leaders in the energy industry in key geographic areas through a combination of digital and social media.
For Promethean, a global education company, BKV is planning and executing digital media, social messaging and monitoring, database services and creative development for digital assets and email templates.
Delta Community Credit Union tapped BKV late in 2013 to plan and execute their 2014 media buy including local television advertising, radio and digital advertising. BKV is also assisting in SEO and ad-hoc creative requests for print and web.
“Our clients look to us to help them achieve a trackable, measurable return on their advertising spend,” Varner states. “With performance metrics firmly set, we look forward to delivering sales, leads and greater customer engagement to these blue chip brands.”