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BKV Advertising Agency Designs New Website for Original Pet Fencing Brand

By BKV in Press Release on April 28th, 2016

BKV Designs New Website for Original Pet Fencing Brand

After winning the business in January 2015, Atlanta-based advertising agency BKV was tasked with inventing a new web experience for industry-leading pet fencing brand Invisible Fence. Recognized for more than 40 years as the original creators of electronic pet fencing, Invisible Fence® Brand sought the expertise of direct and digital advertising agency BKV to design a new site that would not only communicate their promise to change the way people live with their pets, but also provide a user-friendly interface with intuitive navigation.


Over the 10-month project timeframe, BKV designed an entirely new website which featured simplified navigation, as well as expansive, emotionally driven photography, and warm, “wag-worthy” copy. The process started with a discovery phase, in which the agency provided extensive audits and recommendations in the areas of content strategy, user experience (UX), search engine optimization (SEO) and brand voice, as well as functional and technological requirements.


“We held to a redesign mantra,” reflects Todd Chambers, Vice President and Creative Director at BKV. “’Reduce. Resolve. Remind. Relax.’ This helped to keep all the stakeholders aligned, accountable and unified — and made sure that every element of the site stayed true to our vision.”

BKV carefully curated creative assets to tell the Invisible Fence story, showcasing the brand’s commitment to pets’ wellbeing and instilling confidence in their owners.


BKV carefully curated creative assets to tell the Invisible Fence story, showcasing the brand’s commitment to pets’ wellbeing and instilling confidence in their owners.


The new website also offers an easy search function for customers to find their nearest dealer.


“We’re thrilled with the direction and execution of our new site,” says Jeromy Welch, Digital Marketing Specialist for Invisible Fence Brand. “Only days after the site went live, we’re already seeing an increase in conversions.”


The agency debuted the new site design internally at the annual Invisible Fence Brand dealers’ convention in Orlando, Florida in December 2015. The website officially launched on March 1, 2016.

 

About Invisible Fence® Brand

Invisible Fence® Brand is the original electronic pet containment system and offers a comprehensive family of containment, avoidance, and access products to keep pets out of harm's way and prevent unwanted behaviors throughout both the home and yard. Owned by Radio Systems Corporation in Knoxville, Tennessee, Invisible Fence Brand solutions are sold nationwide by professional, authorized dealers who provide Perfect Start™ Pet training and custom installation that have safely contained over 3 million pets. Invisible Fence has taken pet care beyond the home and started the Project Breathe™ program, which has donated more than 10,000 pet oxygen masks to fire departments and first responders. For more information on Invisible Fence or to find a local dealer, visit http://www.invisiblefence.com.