B2B

CerviLenz – A B2B Social Media Case Study

By BKV in B2B on March 29th, 2011

For business-to-business marketers, social media can seem like a gamble filled with uncertainty and loose metrics – perhaps inexpensive but equally inefficient.  For Cervilenz Inc., a B2B medical device client of BKV’s, establishing a social media presence proved a valuable endeavor and helped to meet their goals of a successful brand launch.  Keep reading to

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What Makes a Good Client?

By BKV in B2B on June 14th, 2010

I've been thinking lately about what it takes to be a good client. I have had so many great clients throughout my career, and many of them have become personal friends as well (you know who you are, and you are probably reading this right now!). I've had my share of not so great clients

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How to Help Determine What’s News – And What Isn’t

By BKV in B2B on May 25th, 2010

Is it Newsworthy? All PR professionals have found themselves in the position of trying to help a client determine if their news really is NEWS. A certain topic may seem important to the client, but this doesn't necessarily mean their customers will be interested. Many news releases are self-serving and overly promotional, loudly proclaiming the

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