How to Get Started with Cross-Device Measurement
Cross-Device Measurement should be an integral part of your planning, buying, reporting, attribution and optimization strategies. Here are some suggestions to help make the transition.
How to Prepare for a Cross-Device Tracking Future: Part I
Learn how to prepare for a cross-device future to improve the effectiveness of your marketing efforts with our three part series.
Why Consumers Follow Brands on Social: Understanding Motivations & Perceptions
We sat down with our VP Analytics Director Dr. Beverly Wright to discuss her findings from a recent study on consumer motivations for interacting with brands on social media. Here are her top 4 takeaways and learnings for brands to apply to their social media strategies with advanced analytics.
Is Your Advanced Data Analytics Smarter than a 5-Year-Old?
Should our decision making methods be more mature, deriving from analytical evidence rather than just our own experiences? Here’s how advanced data analytics can help your organization perform better data analysis and improve your campaign results.
Integrating Advanced Analytics and Modeling
What's a common factor among marketing trend setters? If you said, "Advanced Analytics", you're in the 95% that view Analytics as a key differentiator.
Analytics Becomes Us: BKV adds 25+ Google Analytics Qualified IndividualsKeep Reading
Why It’s Finally Time to Give Up Last Click Attribution
Many brands are still using last-click attribution to measure the effectiveness of their marketing programs despite its limitations. Find out why you need to shift to a multi-touch attribution method today.
Why Data Should Be a Part of Your Fantasy Football Draft Strategy
Whether you're drafting your fantasy football team or allocating marketing budget across channels, a data-driven strategy can put you ahead of the competition.
Insightful Analytics: Enhancing American Red Cross’s Planned Giving Prospecting
We set about to increase the efficiency and effectiveness of our ARC mailings by identifying high-quality prospects. Enter BKV Analytics.
Scientific Attribution Modeling: Grow Sales 20%+ [INFOGRAPHIC]
So let's say you start a new digital marketing campaign and your sales increase, decrease or maybe they stay the same? What factors can you attribute to this? Check out our infographic as we explain the traditional ways of attributing value vs. the scientific way. Long story short, we rely on the cold, hard numbers.