Thinking


The view from here

A Very Social Sochi

By Jamie Russo in Social Media on February 18th, 2014

The 2014 Sochi Winter Olympics are quickly becoming one of the most social games in history. Is this because of the many entertaining mishaps that have occurred or simply due to the predominance of social media? Maybe both.

sochi-olympics-social-media

With many satirical Twitter accounts emerging, the 2014 Olympics are off to a hysterical start. The @SochiProblems Twitter account focuses on the blunders of the Winter games and was the most mentioned Twitter account on day one of the Olympics, whereas @2014PonyPower pokes fun at the American Figure Skater Jason Brown’s ponytail. Other (non-satirical) accounts that were mentioned frequently during the first day included @Sochi2014, @NBCOlympics, @Olympics and @USOlympic.

With over 3,000,000 total social conversations about the Sochi games to date and roughly 593 mentions per minute in day one alone, viewers have been extremely active on social, showing their national pride and commenting on their favorite sports.  The United States was the top country contributing to social chatter, as well as the most talked about national team.

Many users cheered on their favorite athletes during specific events. When the games kicked off, American snowboarder Shaun White and Canadian slopestyle snowboarder Mark McMorris were among the most mentioned Olympic athletes, with figure skating and slopestyle being the most popular events discussed overall. These sports could have been the most popular due to the fact that they were some of the first events taking place at the 2014 Winter Games, but slopestyle being a new event to the winter Olympics may have also contributed to this.

As the games continue on, we can expect these numbers to increase and new trends to emerge. The Olympics have always been an iconic and popular event; however, with the growth of social media, fans now have an outlet to share their love for the games and can take part in the action from the comfort of their own living rooms.

What do you think we can expect for social trends throughout the rest of the games? Let us know in the comments below.