Thinking


The view from here

4 Statistics that Promote the Power of Creativity in the Workplace

By Leah Farmer in Creative on February 17th, 2016

4 Statistics that Promote Creativity in the Workplace

Creativity is the funnel through which we filter ideas. By tapping into the creative potential of your employees, you can support internal relationships, enhance productivity, encourage innovation and position your organization as an industry leader.

1. 78% of people believe that expressing personal creativity makes a real difference in their lives.

Creative thinkers often correlate their individual value to creative output, which makes sense, as they want to demonstrate progress and move their ideas forward. Allowing employees to share their gifts and talents promotes better job performance. Likewise, it encourages ownership and allows them to become personally invested in a greater cause.

2. A whopping 80% of US and UK residents report they feel pressure to be productive rather than creative at work.

Source: Adobe

All work is not created equal. In fact, it’s important to recognize there are two distinct processes involved in creativity: thinking and producing. Each project may require a different amount of “creative labor” to produce the actual work. There’s no tool or measure you can implement to quantify creative output. Short deadlines and limited budgets are all too common an occurrence, regardless of your industry, and those restrictions can (and do) affect the quality of creative thinking. But, by putting together a clear strategy and giving your team the resources they need to flourish, you can help to compensate for the shortfall of time and budget upfront.

3. Of CEOs polled, 60% agreed that creativity was the most important skill to have in a leadership role, followed by integrity (52%) and global thinking (35%).

Poll showing creativity can is an important asset especially in advertising agencies.

Source: Fast Company

Creativity is, by definition, the act of turning new and imaginative ideas into reality. It involves overcoming a problem by looking for solutions that aren’t always obvious or predictable. That’s why it’s crucial to stay up-to-date on industry trends and fresh ideas—so you can unlock innovative strategies for your clients and contribute to their (and your) ROI.

4. New research shows that the average attention span of a consumer is 8 seconds, which has dropped from 12 seconds since 2000.

Source: B2B Marketing Insider

Time is becoming an increasingly precious commodity, and marketing messages reach consumers wherever they are. That means we’re in constant competition for consumers’ attention. Now, more than ever, those audiences expect to be entertained, not to be “sold to” in any traditional sense. So, it’s all the more important to develop new and engaging ways of innovative strategies. The best way to do that? Recruit (and keep!) employees who are passionate about your business, and who are empowered to apply their creativity for the benefit of everyone involved.

 

To promote creative success within your workplace, you’ll need to ensure there’s adequate:

  • Opportunity
  • Encouragement
  • Training
  • Motivation
  • And most of all, Practice

 

One size doesn’t fit all. Taking the same approach from project to project doesn’t always build success—and it rarely allows for innovation. So go ahead and get comfortable with being uncomfortable. After all, the best ideas are often the ones that cause debate or deliberation. They allow us to uncover hidden problems as well as hidden opportunities. Creative thinking involves risk. It requires vulnerability. It takes time. But most of all, creativity fuels the fire of innovation, so we can arrive at that moment of clarity, vision and brilliance.

BKV has mastered the art of creativity (and has the trophies to prove it).

Contact our experts today!