BKV Direct Advertising

What We've Been Working On.

The way we see it, our work is only as good as the results it generates. And we really get the job done. Which is a good thing, since our clients represent some of the most demanding, heavy-hitting consumer and business-to-business companies and non-profits in the world.

You'll see clients in industries from communication to construction, heavy-duty truck parts to insurance, commercial truck engines to extension poles, finance to food service. An impressive assortment of non-profits, as well. Because, at BKV, our clients, and the work we do for them, all point to our versatility. To our capacity to examine each client's unique needs, and respond with groundbreaking creative ... for record-breaking results. Whether those goals call for digital, direct mail, broadcast, print or public relations, BKV can get the job done quickly, consistently — and directly.

Go ahead. Take a look at our prestigious roster of clients. And click on any with a hyperlink to view a case file. Or you can get in touch with us directly — and learn how BKV can improve your results and revenue, too.

Consumer Advertising Client List See Full List

Consumer and B to B Clients
  • American Red Cross
  • Arby's Restaurant Group
  • Armed Forces Insurance
  • ARS/Rescue Rooter
  • B.E. Smith
  • Briggs & Stratton
  • Carter's / Osh Kosh
  • Caterpillar
  • Cbay Systems & Services , Inc.
  • Ceridian
  • CerviLenz
  • ChildFund International
  • Cosmic Wish
  • Daimler Trucks NA (Freightliner)
  • Dell Secureworks
  • Delta TechOps
  • Dice
  • Direct General Auto Insurance
  • DS Waters
  • Equifax
  • FEIN Power Tools
  • Generation Mortgage
  • Georgia Pacific
  • Good Measure Meals
  • ING Foundation
  • Inland Truck Parts
  • John Deere Construction & Forestry
  • K-12
  • Kansas City Board of Public Utilities
  • Kool Smiles
  • March of Dimes
  • Mercedes-Benz
  • NCM
  • Orscheln Farm & Home
  • PetSafe / Invisible Fence
  • Philips Electronics
  • Prison Fellowship
  • Reuben H. Fleet Science Center
  • Salvation Army
  • Schiller
  • Six Flags Theme Parks
  • South University
  • Spanx
  • State of Georgia
  • The Direct Marketing Assoc.
  • The Home Depot
  • Val-Pak
  • American Red Cross
  • Arby's Restaurant Group
  • ARS/Rescue Rooter
  • Beazer Homes - Movin' On Up

    Objective:

    • To move users from passive prospects to engaged sales leads

    Strategy:

    • BKV utilized a geo-targeted approach to reduce waste exposure
    • We also incorporated a multi-channel approach through paid search, e-mail, pay-per-call and display ads

    Results:

    • Online Display Advertising:
      • Overall, the cost-per-lead goal was surpassed by 28%
      • The best performing vehicle beat the cost per lead goal by 72%
    • Pay-Per-Call:
      • Surpassed the cost-per-lead goal by 36%
    • Landing Page:
      • Improved conversion by 24% versus the previous landing page design
  • Briggs & Stratton
  • Carter's / Osh Kosh
  • ChildFund International
  • Cosmic Wish
  • Dice
  • DS Waters
  • Equifax
  • Equifax

    Challenge: Consumers don't seek credit monitoring because they aren't convinced that identity theft can happen to them.

    Objective: The "It's Everywhere" integrated marketing campaign combats that misconception by highlighting the average person's hidden vulnerabilities to the crime and reinforcing the need for extra protection.

    Strategy:

    • Test a wide range of offers, including product and price, to a wide range of audiences focusing on our best targets.
    • Test a wide range of media, continually shifting advertising dollars based on performance
    • Drive more profitable growth of Equifax's subscription business by acquiring "Protectors" – the largest and most valuable customer segment.
    • Stay in touch with the marketplace and assure them that our products are innovative and in line with what customers are seeking.
    • Maintain Equifax's strong brand name and build upon it with the millions of impressions that will be generated as the result of our successful DR campaign.

    Results:

    • The synergy across media helped to create stronger brand recognition while at the same increasing revenue and growth significantly.
    • The integrated campaign increased revenue, profit and margin by increasing the new subscription-based customers.

  • FEIN Power Tools
  • Generation Mortgage
  • Good Measure Meals
  • ING Foundation
  • K12
  • Kool Smiles
  • March of Dimes
  • Orscheln Farm & Home
  • PetSafe / Invisible Fence
  • Prison Fellowship
  • Prison Fellowship - Seeing Silver

    Objective:

    • Break through the holiday e-mail clutter found in donors' inboxes
    • Increase the number of gifts and therefore revenue that is generated during the November - December months

    Strategy:

    • BKV deployed 3 waves of e-mails which included a mixture of both messaging, creative, and drop date tests

    Results:

    • Total donations raised was 51% over FY07

    * The campaign earned BKV a 2008 Silver DMA South Star Award and 2008 Gold Award for Fundraising Excellence in e-Philanthropy (award was given by Fundraising Success Magazine)

  • Reuben H. Fleet Science Center
  • Salvation Arny
  • Six Flags Theme Parks
  • South University
  • Spanx
  • The Home Depot
  • Val-Pak

Consumer Creative SamplesBKV in the news

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    Carter's and Osh-Kosh

    Carter's needed fresh thinking for the Holiday season... BKV concepted and designed the Wish Big Workshop feature found on Carter's web site. A fun way to choose the perfect gift for your little elf. The effort was followed by impactful and fun eCRM campaigns for Carter's and co-brand Osh-Kosh B'gosh.

    Carters
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    The Home Depot

    It all started a few years ago with a Black Friday promotion. And since then, BKV and The Home Depot have teamed up with spectacular success. Together, we deploy hundreds of thousands of attention-grabbing, customized-content emails every week. And we're not about to slow down.


    RealTree Mobile
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    Briggs & Stratton

    Ready to roll out with their newest cutting-edge lawnmower, the Snapper NXT, Briggs and Stratton turned to BKV for an integrated campaign -- complete with DRTV, direct mail, landing pages, and an email blast. And we came through with a sophisticated but hard-hitting campaign that brought in clicks and calls alike.


    RealTree Mobile
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    Arby's Rewards

    Free food. Is there anything better? We think not. And our friends at Arby's agreed. The Arby's Reward card called for some heavy-hitting collateral, and that's exactly what we delivered: Window clings and tray liners that sold the "free food" message in a big way, and brought in big response for the reward card.

    AT&T Paid Search Landers
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    PetSafe

    BKV has gone to the dogs ... and we're proud of it! PetSafe came to us with a Web site that wasn't quite living up to its potential. So, we whipped it into shape with a new strategy and design. Good boy!

    Pet Safe
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    Equifax Radio Spot 'No More Dancing Bears'

    Equifax has been supported with multiple mediums to help drive subscription sales. But they have been overshadowed by their competitors in the mass marketing arena. To help combat this, Equifax tested into radio. The idea was not to view this medium as a "stand-alone" medium, but rather an additional touch point to a targeted audience to help lift sales in all other mediums. Creatively, Equifax was looking to leverage some of the gimmicky banner ads that the public can be inundated with online. The spot actually references these gimmicks and then turns the spot into a positive light. Equifax’s brand is one of trust, commitment and straightforwardness, so the spot needed to reflect the brand while still garnering the listener’s attention.

    Not only did Equifax see direct sales come in through dedicated Web landers, but they also saw a lift in overall orders through their main site.

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    Equifax

    Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.

    Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

    AT&T Paid Search Landers
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    GMAC Insurance

    GMAC Insurance is one of the largest auto insurers in the nation. The auto insurance industry is a highly competitive environment, and competitors to GMAC Insurance have grown steadily over the last several years, all touting a savings/price message.

    GMAC Insurance has done very little brand advertising, so public awareness of GMAC as an Auto Insurance provider was very low. They needed a new way to generate a higher volume of leads to meet the company's acquisition growth objective. We produced a strong DRTV spot while also promoting the brand.

    The campaign included :60s and :120s and ran in selected markets across the country. We tested offers such as Two Free Movie Tickets for a quote request vs. Free Quote (without the movie ticket premium).

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    Rent Clicks

    This spot was part of an integrated campaign which included pizza boxes, print ads, bus wraps, radio and posters.

    The intent of the piece was to drive traffic to rentclicks.com and generate leads, to raise awareness among B2B and B2C audiences, and to increase sales for B2B.


BKV in the newsBKV in the news

At BKV, we enjoy making headlines. Just take a look at some of our recent happenings! Want to learn more? Contact us.

October 6, 2011: BKV Joined Marin Software Certified Agency Program
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September 22, 2011: Creative Scholarship for Students Who Spin Best "Modern Fairytale"
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August 3, 2011: Realtree Launches Mobile Site for Outdoorsmen
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May 31, 2011: BKV Hires Alan Blose as Chief Creative Officer/Executive Vice President
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May 16, 2011: BKV Earns 21 AMBIT Awards from KCDMA
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December 20, 2010: BKV's Susan Reiter quoted in Deliver Magazine, published by the U. S. Postal Service
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Contact BKVContact BKV

BKV - Kansas City
New Business: Rick Skaggs
10561 Barkley
Suite 200
Overland Park, KS 66212
P: 913.648.8333
get directions

BKV - Atlanta
New Business: Brent Kuhn
3390 Peachtree Road
10th Floor
Atlanta, GA 30326
P: 404.233.0332
get directions

New Business Fundraising: Maribett Varner
P: 404.233.0332